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Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marke...
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As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marke...