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Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybers...
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ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybers...