Customerland

Sara Richter is Emarsys' CMO and, as such, has a lot to say about how to - and how not to go about omnichannel personalization initiatives at scale.  With clients such as Gibson Guitars, Puma, Pizza Hut and a slew of other top brands, Emarsys is in a good position to opine and advise on the topic. 

Want to know how the big brands are pulling it off?  Give a listen - I don't think you'll be disappointed.

Also -special thanks to Verint for their sponsorship of this episode.

When you think of a recommendation engine you're probably thinking of something along the lines of a cross-sell or upsell mechanism.  But newer thinking around recommendations is taking a much more holistic approach to the customer's experience and expectations in the moment.  In this episode of Customerland, we talk with Ben Sack, Regional VP at Syte - one of the most progressive takes on customer recommendations that we've seen.

If you operate in eCommerce on any level, this is critical information. 

We also want to thank this episode's sponsor, Allant Group, for their support. 

Mike Giambattista, Editor in Chief at TheCustomer, talks with Gus Gikas of Majorel on Off-shoring, On-shoring & "Right-shoring" - plus something special on the horizon called Majorel X.

Plus, a nod to this episode's sponsor, Allant Group.