Join Lucy Marchington, Financial Times' Commercial Performance & Technology Director, as she covers the necessity and power of bespoke marketing strategies. Discover why traditional, broad campaign approaches fall short and how FT's tailored solutions—like brand safety and optimisation strategies—enhance campaign performance. This session provides insights into creating impactful, customised marketing strategies that drive results.

Speakers:

• Matt Scheckner, Founder and Chairman, Advertising Week
• Lucy Marchington, Commercial Performance & Technology Director, Financial Times

Take Aways:

1. Necessity of bespoke marketing strategies.
2. Enhancing campaign performance with tailored solutions.
3. Insights into effective marketing customisation.

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