Innovation Conversation: Customizable QR Codes, Social Connection, and Startup Growth with Santiago Sanchez

In this episode of Innovation Conversation, host Ricardo Pascual sits down with Santiago Sanchez, co-founder of Scammy Company, to explore how they’re transforming clothing into a tool for social connection using customizable QR codes. Santiago shares the startup’s journey, their target market, and their vision for the future.

They dive into:

• How customizable QR codes on clothing allow customers to link photos, social media, and contact information.
• Why their brand focuses on university students — especially those looking for creative ways to connect.
• Success stories of people meeting (and even dating) through their QR-coded clothing.
• How Scammy Company is improving both their tech (link tree functionality) and garment quality.
• Expansion plans into new markets like Miami and creative new use cases — such as digital menus for restaurants.

Tune in for an inside look at an innovative startup blending fashion, technology, and human connection.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — Introduction to Scammy Company 03:41 — Customizable QR Codes on Clothing 11:44 — Connecting and Dating through QR Codes 16:24 — Improving Link Tree Functionality and Garment Quality 23:33 — QR Codes as Digital Menus in Restaurants