There is a lot of advice out there: 10 ways to do this better, 100 ways to optimize your clicks for likes, the best videos have this one thing, successful creative professionals do this first thing in the morning, you get the idea. There is always some mold that we need to conform ourselves to in order to fit in and “make it.” In this episode of Getting Work To Work, I talk about the importance of customization and why it’s a necessary component in my life, work, and creativity. I also share six thoughts on how you can customize your creativity and work to build your creative practice.