It’s time to cut the bullshit ✂️

Austin Null joins your business Mom (Anna Bullock) for a fun, sometimes serious, always random conversation about all things C R E A T O R. 

BONUS: Am I a bot? Find out once and for all. 

🤭 Coming from the OG days of YouTube and influencer marketing, Austin has seen the industry changed. He’s worked many angles, from talent to marketing and now creating his new creative agency powered by creators: We Get It. 

Join us as we break down 

Connect with Austin

🌐WE GET IT - https://www.wegetit.us/ 

🌳Link Tree: https://linktr.ee/austinnull 

💼LinkedIn: https://www.linkedin.com/in/austinnull/ 

📸 IG: www.instagram.com/theaustinnull 

🎶 TikTok: https://www.tiktok.com/@austinbnull 

🐥 Rebranded Twitter: https://x.com/AustinNull 

Keep in touch with your business Mom 👩🏻‍🍼💜

💼 https://www.linkedin.com/in/annabullock/

🤝 https://annabullock.com/ 

💌 https://lybm.beehiiv.com/subscribe 

Subscribe to the pod 🎙️

📺 YT: https://www.youtube.com/channel/UCJR3Go_xf3CUdoBYvWMSUZw 

🎧 SP: https://open.spotify.com/show/30hyX0eH4FslyCDGc3Md7y

🍎 AP: https://podcasts.apple.com/la/podcast/love-your-business-mom/id1812670944 

📦 AZ:  https://music.amazon.com/podcasts/7a47b95c-2b51-4c23-8b70-763ef278507b/love-your-business-mom 

ℹ️ Resources Mentioned 👤People

Austin’s Fiancé 💍 https://www.instagram.com/themrsnull/ 

Jagdish Purohit: https://www.linkedin.com/in/jagdish-purohit-3b5485156/

Grace Andrews: https://www.linkedin.com/in/grace-andrews1/ 

🏢Companies

WE GET IT (duh!) - https://www.linkedin.com/company/we-get-it-creator-marketing 

FLIGHTSTORY’s social strategy - https://youtu.be/44gUHzuLb78?si=L0J3XWll6D9wpkJs 

📚Educational Materials

🇺🇸 ”Disclosures 101” PDF from the FTC 

🌎 Other countries (a link, not official advice)  

💰Why did y’all say “capitalism” so much?

📖 chapters

00:00 oh hey, Austin!

00:10 he’s a creator economy superstar ✨

00:25 Is Anna actually a bot?

00:39 Austin’s journey

01:44 evolution of influencer marketing

06:43 FTC, regulations, and all the stressful stuff

11:02 career & personal life got a little too close

15:51 ok Austin, WE GET IT 

26:09 wealth is shallow

27:00 boooooooo capitalism

28:37 authentic community > everything

33:04 the ad industry is rough

37:23 empowering creators will keep you around longer

46:41 LESSON - cut the bullshit

49:50 FAMILY VALUES - he stole mine, but it’s valid