Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich sits down with Roy Osing, the dynamic author of Be Different or Be Dead, to explore the critical importance of differentiation in today's saturated market. Roy shares his journey from leading a billion-dollar company to helping others embrace bold, unconventional strategies that drive success.

In this episode, Roy discusses:

• The Power of Differentiation

Roy explains why standing out in business isn’t optional—it’s essential. He emphasizes how being meaningfully different can transform a struggling organization into a thriving market leader.

• Hiring for Goosebumps

Through personal anecdotes, Roy reveals his innovative hiring philosophy: prioritizing emotional connection and service mindset over technical skills, which builds a culture of customer-first excellence.

• The Role of Cravings in Customer Loyalty

Roy introduces his unique perspective on customer behavior, focusing on identifying and meeting deep-seated customer cravings to foster long-term loyalty and reduce price sensitivity.

• Breaking Free from Conformity

Roy challenges traditional business strategies, urging entrepreneurs to reject academic norms and embrace creativity, boldness, and imperfect action to achieve transformative growth.

Key Takeaways:

• Be the Only One

Differentiation isn’t about being better; it’s about being the only one that does what you do.

• Focus on Emotional Impact

Whether it’s customers or employees, creating emotional connections leads to lasting loyalty and better results.

• Cut the Crap

Eliminating unnecessary processes and bureaucracy clears the way for bold, effective action.

"Differentiation isn’t just a strategy—it’s a survival mechanism in today’s competitive landscape." — Roy Osing

CONNECT WITH ROY OSING:

Website: https://www.bedifferentorbedead.com/
LinkedIn: https://www.linkedin.com/in/royosing/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich hosts Eric Anderson, the co-founder of Virtual Sales Rx, for an engaging conversation on the transformative power of personalized video in sales. Eric shares his journey, insights into leveraging AI for customer profiling, and how personalized communication can revolutionize the sales process.

In this episode, Eric discusses:

• The Shift to Personalized Video in Sales

Eric explains how personalized video allows sales teams to connect with prospects on a deeper level, breaking through the noise of traditional outreach methods.

• Using AI to Understand Your Audience

By integrating AI tools, Virtual Sales Rx identifies customer needs and preferences, enabling highly tailored communication that resonates with the target audience.

• Boosting Engagement Through Video

Eric highlights how personalized video outperforms traditional email campaigns, with engagement rates of over 75% compared to less than 2% for written emails.

• Do’s and Don’ts of Video Sales

Eric outlines key best practices for video sales, emphasizing authenticity and relevance while cautioning against lengthy or overly scripted content.

Key Takeaways:

• Engage Visually and Emotionally

Personalized video captures attention quickly, making it a powerful tool for delivering impactful messages.

• Be Authentic and Direct

Tailor your videos to speak directly to the customer’s needs while keeping the tone genuine and conversational.

• Leverage Technology Thoughtfully

AI and video platforms can enhance your sales process, but success depends on maintaining a human connection.

"Sales isn’t about the volume of outreach—it’s about the quality of the connection. Personalized video creates that connection." — Eric Anderson

CONNECT WITH ERIC ANDERSON

Website: https://virtualsalesrx.thinkific.com/courses/virtual-sales-rx-video-guided-training
LinkedIn: https://www.linkedin.com/in/eric-i-anderson-7442818/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Nikole Haumont, founder of Shield Bar Marketing, joins the podcast to share her journey from a ranch in Montana to building a thriving marketing agency. Nikole discusses practical strategies for small business owners to leverage technology, manage reputation, and create impactful content to drive growth.

About Nikole Haumont:

Nikole Haumont is the founder and CEO of Shield Bar Marketing, a full-service agency specializing in strategy, branding, reputation management, and digital advertising. With a passion for helping small businesses succeed, Nikole blends her personal experiences and professional expertise to offer tailored solutions that make a difference.

In this episode, Thomas and Nikole discuss:

• The Importance of Reputation Management
  Nikole shares how small businesses can manage their online reputation effectively, from asking for reviews to responding to feedback, and how these strategies drive customer trust and engagement.
• Leveraging AI for Business Growth
  Nikole discusses the role of AI in marketing, emphasizing its use for ideation, content creation, and optimizing business processes without losing the human touch.
• Content Creation and Syndication
  Nikole outlines her approach to creating long-form content and repurposing it across platforms to maximize reach and engagement. She highlights tools like Munch for video editing and strategies for maintaining a consistent brand voice.

Key Takeaways:

• Use AI as a Tool, Not a Replacement
  Nikole emphasizes using AI to enhance creativity and productivity rather than replacing human expertise.
• Manage Your Reputation Proactively
  Building a positive online reputation through consistent reviews and engagement can significantly impact a small business’s success.
• Repurpose Content for Maximum Value
  Start with long-form content and break it into smaller pieces for various platforms to maintain a consistent presence and extend your reach.

CONNECT WITH NIKOLE HAUMONT:

Website: https://shieldbar.com/
LinkedIn: https://www.linkedin.com/in/nhaumont/
Facebook: https://www.facebook.com/shieldbarmarketing/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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Never Been Promoted Podcast with Thomas Helfrich

Neal Petersen, renowned global sailor, motivational speaker, and author, joins the podcast to discuss resilience, mindset, and the power of overcoming obstacles. From navigating stormy seas to transforming lives through inspirational storytelling, Neal shares his extraordinary journey and wisdom.

About Neal Petersen:

Neal Petersen is an adventurer, solo yacht racer, and award-winning author of Journey of a Hope Merchant. Overcoming immense challenges such as growing up in apartheid South Africa and physical disabilities, Neal became the first Black sailor to race solo around the globe. He is now a sought-after speaker, inspiring audiences worldwide with his lessons on leadership, perseverance, and embracing challenges as opportunities.

In this episode, Thomas and Neal discuss:

• Resilience in the Face of Adversity
  Neal recounts how he overcame poverty, apartheid, and physical challenges to achieve greatness in solo yacht racing. He explains the mindset required to tackle life's storms and emerge stronger.
• The Power of Relationships and Teamwork
  Neal emphasizes the importance of surrounding oneself with the right people. He shares how relationships built on trust, integrity, and respect can propel success.
• Lessons from the High Seas
  Through gripping stories of survival, Neal highlights how calculated risks, preparation, and adaptability are crucial not only in sailing but also in life and business.

Key Takeaways:

• Embrace the Journey, Not Just the Destination
  Neal underscores the value of perseverance and finding purpose in every step of the journey, no matter how difficult.
• Focus on Needs Over Wants
  Success is often about identifying and fulfilling fundamental needs rather than being distracted by superficial desires.
• Mindset is Everything
  Neal’s experiences demonstrate the importance of maintaining a positive and determined mindset, even in the most challenging situations.

CONNECT WITH NEAL PETERSEN:

Website: https://nealpetersen.com/
LinkedIn: https://www.linkedin.com/in/nealpetersen/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Jeremy Ryan Slate, founder of Command Your Brand and host of the "Create Your Own Life" podcast, joins the show to share insights on leveraging podcasting as a powerful PR and business tool. From building authentic connections to maximizing exposure, Jeremy provides a masterclass on how podcasting can elevate your brand and business.

About Jeremy Ryan Slate:

Jeremy Ryan Slate is an entrepreneur, podcast host, and founder of Command Your Brand, a PR firm specializing in getting entrepreneurs and leaders featured on top podcasts. Known for his expertise in podcasting and branding, Jeremy has helped clients grow their influence and achieve their business goals by leveraging the power of the podcast medium.

In this episode, Thomas and Jeremy discuss:

• Podcasting as a PR Strategy
  Jeremy explains why podcasting is more than just a content platform—it’s a strategic tool for networking, positioning, and building long-term credibility.
• The Importance of Niche and Timing
  Jeremy highlights the value of targeting the right niche podcasts at the right stage of your business journey. He emphasizes the importance of aligning podcast appearances with your brand’s growth strategy.
• Maximizing Podcast Appearances
  From pre-interview preparation to post-interview promotion, Jeremy shares actionable tips for making the most of every podcast opportunity and building relationships with hosts and audiences alike.

Key Takeaways:

• Understand Your Audience
  Effective podcasting starts with knowing who you’re speaking to and delivering content that resonates with their needs and interests.
• Be Authentic and Valuable
  Jeremy stresses the importance of showing up as your authentic self and providing actionable value, rather than focusing solely on self-promotion.
• Promote Your Appearances
  Maximizing the impact of a podcast appearance requires consistent and creative promotion, including repurposing content into reels, shorts, and other formats to reach a wider audience.

CONNECT WITH JEREMY RYAN SLATE:

Website: https://commandyourbrand.com/ https://www.jeremyryanslate.com/
LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/
X (Twitter): https://twitter.com/JeremyRyanSlate
Facebook: https://www.facebook.com/Jeremyryanslate/
Instagram: https://www.instagram.com/jeremyryanslate/  

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: 

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Never Been Promoted Podcast with Thomas Helfrich

Matthew Silverman, founder of Silverman Consulting, joins the podcast to share his journey from building a successful career in digital marketing to redefining the concept of fiduciary marketing. Matthew’s candid approach to marketing cuts through the fluff, focusing on authenticity, value, and strategies that truly work for clients.

About Matthew Silverman:

Matthew Silverman is a seasoned digital marketing consultant with over 15 years of experience helping businesses of all sizes achieve their marketing goals. From SEO to Google Ads and LinkedIn strategies, Matthew specializes in creating tailored solutions that drive results. His unique approach to fiduciary marketing ensures clients receive honest guidance and strategies that align with their specific needs and budgets.

In this episode, Thomas and Matthew discuss:

• The Fiduciary Marketer Mindset
  Matthew explains his concept of fiduciary marketing, focusing on prioritizing clients' actual needs over profit-driven motives. He shares how this approach builds trust and long-term relationships.
• Knowing Your Audience
  Matthew highlights the importance of understanding your audience and tailoring strategies to reach them effectively. Whether through Meta, Google Ads, or direct mail, he emphasizes the value of testing and learning to refine campaigns.
• Trends and Challenges in Digital Marketing
  Matthew discusses emerging trends in pay-per-click advertising, zero-click attribution, and the legal implications of data privacy. He provides actionable insights on navigating these challenges while staying compliant.

Key Takeaways:

• Don’t Go Cheap
  Avoid hiring based solely on price. Invest in professionals who understand your business and can deliver measurable results.
• Test and Refresh
  Digital marketing isn’t static. Regularly update ad copy, refresh websites, and adapt to evolving consumer behaviors to stay competitive.
• Know Your Metrics
  Understanding attribution and the value of your leads is crucial. Experiment with omnichannel strategies and focus on where your customers truly are.

CONNECT WITH MATTHEW SILVERMAN:

LinkedIn: https://www.linkedin.com/in/matthewsilv/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Thomas Helfrich

Nick Pavlidis, founder of Authority Ghostwriting, joins the podcast to share his incredible journey from being a high-powered lawyer to a successful ghostwriter and entrepreneur. Through his story of resilience, reinvention, and a relentless focus on creating value, Nick offers lessons on how to align your passion with your career.

About Nick Pavlidis:

Nick Pavlidis is the founder of Authority Ghostwriting, a boutique agency that specializes in crafting books for thought leaders, entrepreneurs, and experts. With over 100 books written and a client list featuring some of the most successful professionals in the world, Nick’s work is rooted in storytelling, strategy, and empathy.

In this episode, Thomas and Nick discuss:

• Turning Setbacks into Success
  Nick recounts how a life-changing car accident in high school altered his perspective and ignited his drive to build a meaningful life. He shares how this experience fueled his transition from law to entrepreneurship.
• Building a Life by Design
  Nick explains his decision to leave a high-paying legal career to prioritize his family and personal values. He reveals the process of creating a career that allows him to focus on what matters most.
• The Art and Business of Ghostwriting
  From his first client to building a thriving agency, Nick discusses the power of storytelling, why writing the right book matters more than writing a good book, and how to turn a book into a powerful business tool.

Key Takeaways:

• Focus on Strategy, Not Just Words
  Nick emphasizes that the value of a book lies in its ability to achieve a goal, not just in the quality of the writing. Authors should begin with the end in mind to maximize their book’s impact. 
• Start with the End in Mind
  Nick emphasizes the importance of understanding your goals before starting a book or business. By aligning efforts with outcomes, you can achieve long-term success.
• Authenticity and Connection
  Nick highlights how focusing on helping others succeed leads to meaningful relationships, repeat clients, and long-term business growth.

 "A great book isn’t just written; it’s designed to connect deeply with the audience and drive action." — Nick Pavlidis
 
CONNECT WITH NICK PAVLIDIS:

Website: https://authorityghostwriting.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/nickpavlidis/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
Instant

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Never Been Promoted Podcast with Trey Boden

Trey Boden, founder of Roar LLC, joins the podcast to share his unique perspective on building a marketing agency that prioritizes lifestyle over scale. With a focus on intentionality, authenticity, and creating meaningful client relationships, Trey discusses how smaller, purpose-driven businesses can thrive in the competitive marketing world.

About Trey Boden:

Trey Boden is the founder of Roar LLC, a fractional marketing company specializing in bottom-to-mid funnel marketing strategies, referral programs, and sales enablement. Drawing from his experience as a teacher and pastor, Trey brings a unique mix of empathy, creativity, and precision to his work.

In this episode, Thomas and Trey discuss:

• Building a Lifestyle Business
  Trey shares his philosophy of creating a business that’s “enough” rather than striving for endless growth. He explains how this approach has allowed him to maintain a balanced life while delivering exceptional value to his clients.
• Effective Marketing Strategies
  Trey dives into his rifle-shot marketing approach, emphasizing the importance of focusing on small, targeted markets rather than adopting a scattershot strategy. He also discusses the value of direct mail and personalized outreach in today’s digital world.
• The Power of Authenticity
  Trey and Thomas explore how underproduced, authentic content can resonate more deeply with audiences than polished, overly salesy materials. Trey highlights the role of trust and clear communication in building lasting client relationships.

Key Takeaways:

• Define Your “Enough”
  Knowing what "enough" looks like allows you to focus on what truly matters—both in business and in life. 
• Prioritize What Matters
  Trey emphasizes the importance of aligning business goals with personal values, focusing on quality over quantity, and intentionally designing a business that supports your desired lifestyle.
• Invest in Relationships
  Trey underscores the importance of nurturing existing client relationships, leveraging referrals, and creating memorable marketing experiences that keep clients coming back.

"One of the most powerful things you can do as a business owner is to be clear about who you are—and who you’re not." — Trey Boden

CONNECT WITH TREY BODEN:

Website: https://www.createwithroar.com/
LinkedIn: https://www.linkedin.com/in/treyboden/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

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Never Been Promoted Podcast with Chelsea Husum

Chelsea Husum, a former Spanish teacher turned award-winning entrepreneur and author, joins the podcast to share her journey from education to the construction industry. Chelsea discusses the challenges she faced, the lessons she learned, and how she built a thriving business on her own terms.

About Chelsea Husum:

Chelsea Husum is the founder of American GPR and Coring, a commercial construction company specializing in ground-penetrating radar and core drilling. She is also the author of Real Vibes Only: Unapologetic Confessions of a Hot Mess Mompreneur, a book filled with stories about entrepreneurship, motherhood, and resilience. Chelsea is an advocate for authenticity, sharing her raw experiences to inspire others.

In this episode, Thomas and Chelsea discuss:

• Entrepreneurship on Your Own Terms
  Chelsea shares how she created a unique company culture, including paying employees for 40-hour work weeks regardless of workload. Her approach focuses on trust, respect, and ensuring her team feels valued.
• From Teacher to Entrepreneur
  Chelsea reflects on her transition from teaching to running a construction company, explaining how her lack of formal business training forced her to learn on the job. Her story is a testament to perseverance and adaptability.
• Writing as a Means of Connection
  Chelsea talks about her book, Real Vibes Only, and the importance of sharing authentic stories. She opens up about the power of vulnerability in connecting with readers and building a personal brand.

Key Takeaways:

• Define Success on Your Own Terms
  Building a business doesn’t have to follow conventional rules. Chelsea shares how prioritizing her team’s well-being and flexibility has created a thriving work environment. 
• Creating a Life by Design
  Chelsea emphasizes the importance of building a business that aligns with personal values and lifestyle goals. She encourages entrepreneurs to set clear priorities and design their work around what truly matters.
• Resilience Through Challenges
  From overcoming early struggles to managing rapid growth, Chelsea highlights how resilience and adaptability are key to entrepreneurial success.

"People need to hear the real stories—the struggles, the mistakes, the triumphs. That’s where the magic happens." — Chelsea Husum

CONNECT WITH CHELSEA HUSUM:

Website: https://www.chelseahusum.com
LinkedIn: https://www.linkedin.com/in/chelsea-husum/
Book: Real Vibes Only: Unapologetic Confessions of a Hot Mess Mompreneur

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Kaleem Clarkson

Kaleem Clarkson shares his journey from being a front-end developer to co-founding Blend Me Inc., an HR consultancy specializing in remote and hybrid work. Kaleem opens up about his struggles, the pivotal moments that shaped his career, and the importance of aligning one's superpowers with professional pursuits.

In this episode, Thomas and Kaleem discuss:

• Finding Your Superpower
  Kaleem reflects on a conversation with his brother, who reminded him of his natural talent for leadership and storytelling, ultimately pushing him to pursue his passion for remote work and people operations.
• The Challenges of Entrepreneurship
  From side hustles to full-time business ownership, Kaleem shares how perseverance, a supportive partner, and strategic planning helped him navigate the uncertainties of entrepreneurship.
• Remote Work Expertise
  Kaleem dives into the nuances of remote work, discussing topics like employee engagement, hybrid work policies, and the importance of flexibility for attracting top talent.

Key Takeaways:

• Support Systems Matter
  Building a business is not a solo endeavor. Kaleem emphasizes the role of a supportive partner, mentors, and a strong network in achieving entrepreneurial goals.
• The Value of Remote Work
  Kaleem discusses how organizations can benefit from embracing remote and hybrid models, highlighting the cost savings, access to global talent, and improved employee satisfaction.

"Your superpower is where your natural talents and passion intersect. Lean into it, and you'll find fulfillment and success." — Kaleem Clarkson

Connect with Kaleem Clarkson:

Website: https://www.blendmeinc.com/
LinkedIn:https://www.linkedin.com/in/kaleemclarkson/
Instagram: @KaleemClarkson
YouTube: Kaleem Clarkson
Threads: @KaleemClarkson

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System