Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this solo episode, we are delving into the world of the press release.  Often overlooked, press releases are actually crucial components of your communication strategy. These carefully crafted announcements play a pivotal role in reaching media professionals, spreading the word about your business, and ultimately boosting your brand's visibility.

To get your free press release template go to www.thecommunicationscoach.ie/release

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, I had the pleasure to be joined by Content Marketing Strategist and LinkedIn Expert Elaine Walsh-McGrath. She helps service-based businesses to find their absolute favourite clients through great content and B2B marketing on LinkedIn.

She gives us her 5 top tips that you can start using straight away to better your business using LinkedIn.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

AND if you enjoyed this episode of Cut Through the Noise Aisling and Elaine are offering a joint online workshop on June 11th click here for details: https://www.elainewalshmcgrath.com/offers/HsfH4BfU

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, we are talking all things video. With social media dominating our world, it is important now more than ever before to have a stellar online marketing strategy. Fellow Midlands man Darren Doyle of Studio 93.ie joined me this week to tell us how we can get started with our video marketing.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, social media sales strategist and coach Louise McDonnell joined me to talk about all things Artificial Intelligence or AI.

Louise shared her journey into social media marketing and stressed its significance in business communication strategies.

She recently attended the World Social Media Marketing Conference in San Diego in California, and was particularly fascinated by the talks about AI.

She shared how she has applied AI to her work to improve what she does every day. She explained how beneficial she believes AI can be for your business, but there can be ethical issues associated with it and authenticity is what’s most important for your business.

Louise emphasised the pivotal role of social media marketing in the modern workplace, and stressed that if you are clear on your message and serious about your social media strategy and how you use AI, you can make your business even more successful.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

Welcome to Series 2! Over the Easter weekend, I found something that brought me back to my days in primary school. It got me thinking about communication campaigns, and how important it is that you know not only what you are doing, but why you are doing it. 

In this episode, I delved into the fundamental cornerstones of a good communication campaign: Clarity, Brevity and Purpose.

In today’s business world, communication is key. It should be at the heart of everything you do, and this season will help you understand why.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: https://www.instagram.com/thecommunicationscoach.ie/

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your ultimate podcast destination for mastering the art of clear communication in your business!

I’m your host, Aisling O’Rourke, founder of The Communications Coach. With nearly two decades entrenched in the Irish media landscape, I leverage my expertise to champion communication as the bedrock of business prosperity.

In the final episode of series one, I take us on a journey through the key takeaways from the series. The series has been all about learning how to tackle the biggest issues facing businesses today, and how you can better manage your communication strategy and place it at the heart of what you do.

This podcast aims to illustrate the impact of storytelling and equip you with the tools you need to cut through the noise and stand out from the crowd.

We have gained such valuable insight along the way, from the significance of your website to crisis management strategies and the effectiveness of social media marketing.

I want to thank you all for listening to this first series of Cut Through the Noise. Stay tuned because we will be back in two weeks time with another series of Cut Through the Noise with me, Aisling O’Rourke.

To engage with the podcast or avail yourself of The Communications Coach's services, drop us a line at [email protected].

Editing by Amanda Fitzgerald.

Aisling’s Socials:

Website: www.thecommunicationscoach.ie

Email: [email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your ultimate podcast destination for mastering the art of clear communication in your business!

I’m your host, Aisling O’Rourke, founder of The Communications Coach. With nearly two decades entrenched in the Irish media landscape, I leverage my expertise to champion communication as the bedrock of business prosperity.

In this episode, I had the privilege of being joined by Jonathan Healy of Healy Communications. Together, we delved into the realm of crisis communication, dissecting its nuances and stressing the paramount importance of proactive crisis planning.

Jonathan talked about how important it is that every business prioritises their crisis communications, no matter the size. You may be an expert in your field, but having a crisis management plan is essential to reduce the effects of a crisis, and keep the situation under control.The presence of a robust crisis management strategy is pivotal in mitigating crisis repercussions and maintaining control of the situation.

Both Jonathan and I underscored the imperative of seeking support during crises. Tune in to discover how you can access the necessary assistance to navigate any crisis scenario successfully.

To engage with the podcast or avail yourself of The Communications Coach's services, drop us a line at [email protected].

Editing by Amanda Fitzgerald.

Aisling’s Socials:

Website: www.thecommunicationscoach.ie

Email: [email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Jonathan’s Socials:

Website: https://healycommunications.ie/

Instagram: https://www.instagram.com/jonathanhealy/

LinkedIn: https://www.linkedin.com/in/jonathan-healy-00a0a352/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business.

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, I had the pleasure to be joined by Lucy O'Reilly of Designs for Growth. We talk all about how to build a high-converting website.

A website is the digital home of your business, and Lucy believes investing time and effort into building an excellent website is crucial. We talk about everything from the colour scheme you use to your branding. 

Lucy gives invaluable insights into the importance of building a website for your company. If you want to build or improve your own website, this episode is not to be missed.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: www.instagram.com/thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Lucy’s socials 

https://www.designsforgrowth.ie/

https://www.instagram.com/designsforgrowth/

https://www.linkedin.com/in/lucy-oreilly/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, we talk all things storytelling. Storytelling is possibly one of the most powerful ways that you can elevate your message and help you stand out.

I explain what makes a compelling story and how as communicators, we have the power to evoke connect with our audience through storytelling. 

I share some personal stories from my own life, and emphasise the importance of sharing this vulnerability with your customers to foster trust and credibility.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this episode, I sat down with our very first guest, email marketing expert Vicki Smith. Vicki addresses the common misconception that email marketing doesn’t work and emphasises the importance of providing value to customers through email.

She encourages you to shift your perspective on email marketing and view it as a direct line to customers’ inboxes for deliverable valuable content, and build a loyal customer base.

Vicki provides valuable insights into how you can cut through the noise and start building your own email marketing strategy.

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Aisling’s Socials:

www.thecommunicationscoach.ie

[email protected]

Instagram: @thecommunicationscoach.ie

LinkedIn: https://www.linkedin.com/in/aislingorourkecc

Hosted on Acast. See acast.com/privacy for more information.