On the Cuttin' Thru Podcast, Elliot Tousley sits down with vocal coach and viral TikTok personality Lara Chapman. Lara discusses her journey of finding her unique voice and transforming it into a thriving business. She shares valuable insights on vocal techniques, personal branding, and how to monetize your talents in today's digital landscape. This episode is a must-listen for aspiring vocalists and entrepreneurs seeking to carve their own path in the music industry.

Host Elliot Tousley uncovers the darker side of music marketing in this eye-opening episode of the Cuttin' Thru Podcast, featuring Giovanni Botan, CEO of Noiselash. Giovanni sheds light on the false promises and pitfalls that artists often encounter in the music marketing world. He provides crucial advice on what to look out for, how to avoid common scams, and strategies for authentic and effective self-promotion. This episode is a cautionary tale and a guide for artists navigating the complex terrain of music marketing.

Join Elliot Tousley on the Cuttin' Thru Podcast for a dynamic discussion with Mark Eckert and Kevin McCloskey about leveraging your network in the music industry. Mark, from ThatPitch, and Kevin, a seasoned industry professional, dive into the importance of networking, building meaningful relationships, and how to effectively utilize connections to advance your music career. This episode is packed with strategies and real-life examples for artists looking to expand their professional network.

This special live Q&A episode of the Cuttin' Thru Podcast features host Elliot Tousley alongside Adam McInnis, engaging with independent artists in an interactive session. Adam, known for his expertise and experience in the music industry, answers burning questions from up-and-coming artists, offering guidance, practical tips, and motivational advice. This episode is a unique opportunity to hear directly from artists and learn from shared experiences

In this episode of the Cuttin' Thru Podcast, host Elliot Tousley takes listeners behind the scenes of the sync industry with Mark Eckert, the founder of ThatPitch. Mark brings an insider's perspective to the world of syncing music with film, TV, and commercials. He shares his journey in creating ThatPitch, tips for artists aiming to enter this lucrative field, and how syncing works from the inside out. This episode is a goldmine for anyone looking to understand and break into sync licensing.

In this episode, we have a special guest - the talented Mario Canon, who has made a name for himself as an actor on the hit show Empire and also as a musician, having worked with some of the biggest names in the industry, such as Twista and 50 Cent.

In this episode, we dive into the fascinating transition of Marquette King from a former NFL punter to a professional musician. Marquette King is a talented artist who has always had a passion for music, and he shares with us his journey of how he got started in the industry and some of the obstacles he faced along the way.

In this episode, dive in with Mandy the Manager as we explore what musicians should look for when searching for the right music manager to help them advance their careers. We speak with industry experts and successful musicians to gather their insights and experiences on this important topic.

Throughout the episode, we share real-world examples and case studies from successful musicians who have worked with music managers to achieve their goals. We also provide tips and strategies for negotiating contracts and agreements with music managers, and for ensuring that the relationship remains mutually beneficial and positive over time.

By the end of this episode, listeners will have a deeper understanding of what to look for in a music manager, as well as practical advice for building successful partnerships with managers in the music industry.

Dive into the practical world of music business strategy in this enlightening episode of "Cuttin' Thru with Elliot Tousley." This session features Gary Soulz, founder of Effective Exposure, who brings his extensive experience as both a musician and a marketing expert to the table. Gary discusses the critical aspects of establishing a solid foundation for a music business, emphasizing the importance of strategic marketing and effective budget management.

Key Points Discussed:

• Strategic Marketing Essentials: Gary outlines the importance of having control over your marketing efforts, particularly when you're starting out. He stresses the value of using tools that allow artists to measure and adjust their strategies according to real-time data.
• Budgeting for Success: Insights into how new artists can set realistic expectations and budgets that won't just burn through resources but will actually yield returns. Gary shares personal anecdotes and professional experiences that highlight common pitfalls and effective strategies.
• Building a Sustainable Career: Gary discusses the long-term view necessary for success in the music industry, including how to build a fanbase gradually and authentically.

Featured Guest – Gary Soulz: Gary Soulz is not just a veteran in the music industry with over 15 years of experience; he's also a seasoned entrepreneur who has navigated the ups and downs of marketing in the digital age. His agency, Effective Exposure, specializes in helping emerging artists maximize their marketing budgets, ensuring every dollar spent contributes to their growth.

Key Takeaways:

• Understanding the music market through analytics is crucial for any artist looking to make a significant impact.
• Effective marketing requires more than just investment; it demands a strategic approach tailored to the artist's specific audience and goals.
• Longevity in the music business is built on a foundation of smart, adaptable strategies that can withstand industry changes and consumer trends.

Call to Action: For any artist looking to not only enter but thrive in the music industry, this episode is a treasure trove of valuable strategies and real-world advice. Listen to Gary's insights and start applying them to lay a robust foundation for your music career today.

In this compelling third episode of "Cuttin' Thru with Elliot Tousley," we have the pleasure of speaking with Wendy Day, a revered figure in the music industry known for her relentless advocacy for artist rights and her strategic insights into music marketing. Wendy has been instrumental in shaping the careers of several heavyweight artists and continues to be a beacon of knowledge and support for emerging talent.

Key Points Discussed:

• Challenges of Breaking New Artists: Wendy discusses the complexities of launching new artists in today's saturated music market, emphasizing the importance of authenticity and strategic marketing.
• Strategies for Engagement: She highlights the need for artists to connect with their audiences through genuine content that goes beyond just promoting music. Wendy stresses the importance of sharing personal stories and the inspirations behind their music to create lasting connections with fans.
• Navigating Modern Platforms: Wendy provides insight into the shifting landscape of music consumption, explaining how artists need to adapt their strategies to effectively capture the attention of their target demographics across diverse platforms.

Featured Guest – Wendy Day: Wendy Day brings over 30 years of experience in the music industry, having helped negotiate deals for some of the biggest names in hip hop. Her work through the Rap Coalition has been pivotal in educating artists about the industry and ensuring they receive fair treatment and compensation.

Key Takeaways:

• Building a successful music career today requires more than just musical talent; it necessitates a deep understanding of digital marketing and audience engagement.
• Artists must be versatile, utilizing various platforms to reach audiences who are now more scattered across different media than ever before.
• The importance of data in determining which songs to push and understanding where to allocate budget effectively for marketing and promotion.

Call to Action: For any artist striving to make their mark in the crowded music industry, this episode is a must-listen. Wendy's insights provide a roadmap to not only surviving but thriving by leveraging personal authenticity and strategic marketing.

Tune into this enlightening discussion with Wendy Day to uncover actionable strategies that can propel your music career forward in today's competitive landscape.