Learn how to use testimonials to attract leads, conversion and sales

Know the difference between a compliment and a quote

Learn how to make fact-focused business video testimonials

 

Resources/Links:

 Bob Clark's Website

 Temi Transcription Program

Summary

 

Bob Clark is the CEO of OnFire Reviews & Content, he helps business owners leverage on their current clients' testimonials to attract leads, convert appointments and close sales.

In this episode of Marketing the Invisible, Bob and Tom deep dive into how a testimonial full of concise quotes that focus on facts, not flattery can help business owners close sales.

Check out these episode highlights:

01:10 - Bob Clark’s professional background as CEO of OnFire Reviews & Content

02:47 - describes his ideal clients

03:27 - problems that Bob solves for his clients

04:01 - symptoms his clients experience when they want to convert leads to clients

04:51 - common mistakes his clients make when they want to use testimonials for their marketing

06:12 - Bob’s Valuable Free Action (VFA): Have a friend talk to your clients for testimonials.

07:29 - Bob’s Free Valuable Action Resource (VAR): OnFire Reviews & Content Free Ebook

07:29 - Bob’s Free Valuable Tip (VFT)

Tweetable Takeaways from this Episode:

We show people how to use testimonials in their marketing to fight objections, build instant trust and rapport, and shorten the sales cycle.

A compliment says “You are awesome!”. A quote says exactly what you did.