Cutting Through Tech

Are you developing a product you’re looking to sell direct to consumer, at the hand of technology? Have you always wondered how to set up a product-based subscription business? Are you looking for serious inspiration from a serial entrepreneur who’s been there before? Today we have Marcia Kilgore on the show, founder of 5 successful global businesses, talking tech. 

You can use MARCIASENTME to get extra £50 credit at beautypie.com.

Hit us up on Twitter (@mennenia) or email in on [email protected].

Do you have a pitching event coming up? Have you written and re-written your slides countless times? Are you wondering how the successful founders structure their pitch? Stay tuned, because on this episode I give you 3 tips to tighten and polish up your winning pitch. 

Hit us up on Twitter (@mennenia) or email in on [email protected].

Are you convinced that the only next available option to you is to go out and fundraise? Do you find yourself routinely posting on forums and mailing lists, trying to find a CTO? Does the idea of bootstrapping your tech business seem impossible? Today we hear from Caroline Hughes, who successfully bootstrapped her business before raising a quarter million pounds in crowdfunding.

Find Caroline on:

www.lifetise.com

www.twitter.com/caz_lifetise

Are you working away on an app, investing TONS of cash, forecasting ALL this revenue down the line? Are you aware that Apple and Google can take as much as 30% from that? Epic Games recently filed a lawsuit AGAINST Apple for this exact reason. If you are working on monetising an app, you need to know all about the App Store pricing models.

Get in touch through [email protected].

As expected, Apple released their own chips, and of course all that's new in each of their software updates, from iOS, to the iPad, Watch, and Mac. But why is the transition to Apple Silicon so interesting? What does it mean for the direction of Apple and for you, if you're in the business of developing apps? Tune in to find out more.

Want to get personalised advice? You can sign up for a free strategy session on mennenia.com or get in touch on [email protected].

Today’s episode is the first in a two part special all about WWDC, Apple’s yearly conference for developers. But what happens at WWDC actually does actually have quite the ripple effect into the rest of the industry, and perhaps your business too. Tune in to find out more about the event, and what to expect when it happens next week.

Looking to create an app? Join me at my masterclass all about successful apps. https://successfulapps.mennenia.com/

In one hour, you will learn which businesses can benefit from an app, the tried and tested way of creating great ones, what your next step should be. We'll also look at common pitfalls in the app development process and just how to avoid those. These are the things that women entrepreneurs have told me they wish they knew when they started.

In this episode I'm joined by Philippa Sturt, managing partner at Joelson Law and expert in the legal intricacies of startups. We discuss ways of funding your business, the effect of COVID on investment opportunities, and the UK’s Future Fund scheme. Philippa also shares some stories from clients that you will want hear, so you are better prepared when raising capital for your startup.

Get in touch with Philippa:

LinkedIn: https://www.linkedin.com/in/philippa-sturt-a5b0402b/

Email: [email protected]

Website: https://joelsonlaw.com

More about the Future Fund:

https://joelsonlaw.com/insights/future-fund/

https://www.gov.uk/guidance/future-fund

In today's episode we talk about finding that important co-founder in your startup. Most founders are desperate for a CTO. Why may that be a bad idea and what to do instead? What does a CTO even do? We look at all that and more.

Want to get personalised advice? You can sign up for a free strategy session on mennenia.com or get in touch on [email protected].

In today's episode we’re talking about testing your app through beta programs. What is a beta program, and should you have one? Tune in to find out all about this and more, like, how to avoid becoming one of the 79% of apps that is abandoned after day one. Eh, not you, of course.

Don't forget, you get a free strategy session on mennenia.com or get in touch on [email protected].

Today's episode is dedicated to the MVP. And in tech, it stands for Minimum Viable Product. I’ll walk you through what it really means and why it’s so important. 

We’ll be covering a SIMPLE but POWERFUL exercise you can do to get to the core of your app, because you want to start breaking down the work. An app is a marathon not a sprint, but what does your first 5k run look like? Your first training session? I got you covered.

If you are:

• At the stage that you’re seriously considering working with developers
• Preparing to raise investment/capital
• If you’re bootstrapping, at the stage you’re thinking of investing serious money into development yourself.

listen up!

I am currently offering a done-for-you get started kit on app development — The App Lab — where you get:

• A coaching consultation where we capture every extent of your idea and goals 
• A done-for-you roadmap and pitch outline
• If required, a testing and research strategy for you to validate your app
• Access to proven research tools and templates, so you can get answers and data straight away

This is an opportunity for you to get a bespoke plan outlining exactly where to go next with your app. With it, you can communicate your vision and idea clearly to stakeholders, investors, and other developers, making your app a reality.

If you have any questions or would like to learn more about The App Lab, let's chat! You can book some time here.

Want to know when we're running our next event? Register on mennenia.com/masterclass.

Find the full show notes over on our blog at https://www.cuttingthroughtech.com/s2e5

If you have any questions at all, you can always email me on [email protected]