AI is everywhere—but let’s be honest, most of us are still figuring out what’s hype and what’s actually helpful. In this episode of the InGaged Podcast, Pam sits down with Ben Knaus of Siro to cut through the noise and get real about how AI is transforming sales, marketing, and leadership.

Ben shares smart, actionable advice on building an AI tech stack, knowing who to trust, and how to evaluate whether a tool is truly worth your team’s time (spoiler: it’s not always about the model). We also talk about the flood of VC-backed AI startups vs. business-built solutions—and what’s likely to win out in the end.

If you’re trying to make smarter decisions around AI in 2025 and beyond, this is the episode for you.