Cutting Through The Noise

Hayley Mears leads an insightful discussion with Raphael Veron the founder of Muse Avenue. Raphael shares his journey in the hairdressing industry from the national manager of the Frank Provost group to entrepreneur and start-up founder. This podcast episode explores the development of Muse Avenue, an innovative platform transforming how hair and beauty professionals connect and collaborate. The conversation covers everything from evolving trends, financial challenges, and future opportunities within the industry, highlighting the importance of adaptation and technological integration.

Links:

https://museavenue.co/

https://www.instagram.com/museavenue.co

https://www.instagram.com/raph.veron/

https://linktr.ee/museavenue

https://www.linkedin.com/company/museavenue/

Key Quotes from the Episode

- “The hair and beauty industry is constantly evolving, and it's critical to embrace these changes to thrive."

- “Muse Avenue began as a co-working space concept and has transformed into a digital hub for salons and freelancers.”

- “We're excited about our fundraising efforts as they will enable us to accelerate our growth and introduce new features to our product.”

Thank You for Listening!

If you enjoyed the episode, please leave us a rating and review on your favourite podcast platform. Stay tuned for more insights and discussions on the hair and beauty industry!

In this episode of the Cutting Through The Noise podcast, Hayley Mears sits down with Cecilie Torvik, the visionary founder behind the luxurious new Norwegian hair care line, Manda of Scandinavia. Cecilie opens up about her inspiring career path, from working as a hairdresser to becoming a distributor and finally a product founder.

As Manda of Scandinavia prepares to make its debut in the Australian market, Cecilie offers listeners an inside look at the journey from the initial concept to the creation of their sophisticated and comprehensive hair care line, specifically designed for long hair. With packaging that's simply stunning, this range is set to make a significant impact in the industry.

Manda of Scandinavia stands apart with its remarkable innovation, commitment to sustainability, and unique market positioning. Tune in to learn how this groundbreaking product line is poised to disrupt the high-end hair care sector globally. This is a brand you definitely want to keep on your radar!

Links:

https://www.instagram.com/cecilie.torvik/

https://www.instagram.com/iconhairspaas/

www.mandaofscandinavia.com

https://www.instagram.com/mandaofscandinavia/

If you are interested in becoming a stockist please contact:

https://www.instagram.com/hayley_blc_cosmetics/

https://www.instagram.com/blccosmetics/

https://blccosmetics.com/pages/contact-us

+61 2 8667 4695

In this episode Grace shares her hairdressing career story from leaving school in year 11 to working at a salon in Albany, then moving to London and Canada before returning to Perth to establish Los Pastel salon in Subiaco. Grace's vision for the Los Pastel brand emphasises the importance of maintaining steady growth and her unique approach to staff management. Hayley and Grace explore their views on the changing industry landscape and the challenges and opportunities it presents for salon owners, employees, and educators.

Grace believes in evolving trends and techniques in the salon industry, emphasising the importance of customisation and specialised techniques in attracting and retaining clients and the strategic advantages of targeting a niche market and tailoring services to meet specific client needs. This episode is a MUST listen for any business owner who is looking for inspiration and guidance to follow their unique ideas and concepts rather than conform and follow traditional business models and concepts.

@los_pastel

@lospastel.education

Tom Donato and Hayley Mears discuss the challenges and opportunities facing the hairdressing industry, including adapting to changes in consumer preferences and technology. They emphasised the importance of prioritising client experience and quality, valuing employees, and creating a positive brand image. Tom highlighted the significance of prioritising quality, valuing employees and the importance of identifying and catering to the dream client. Tom emphasised the need to adapt to change and provide better quality services to stay ahead in the industry.

https://www.tomdonato.com.au/

Instagram @tomdonatobuisinesscoach

In this enlightening episode, Benny Risher and Hayley Mears dive into the recent Hair Festival, highlighting the notable achievements of Ecoheads and POD by Ecoheads. They discuss the brand's core values, focusing on sustainability and creating a healthier, more professional working environment for stylists. The conversation sets the stage for a deeper exploration of Ecoheads' journey and its significant influence on the hairdressing industry.

Key Highlights:

1. Ecoheads' Vision and Core Values
   • Sustainability in the hairdressing industry.
   • Creating a healthier working environment for stylists.
2. Evolution and Market Challenges
   • Insights into the development of Ecoheads products.
   • Initial challenges in conveying the value of water and energy-saving features.
3. Environmental Impact of Salon Practices
   • Addressing excessive water consumption and harmful chemicals in hair coloring.
   • EcoHeads' solutions reducing water usage by almost 60% and eliminating harmful chemicals.
   • Benefits of the innovative POD three-stage system: Prep, Tone, and Sealer tablets.
4. Perseverance and Inspiration in Creative Pursuits
   • Drawing inspiration from iconic music figures like Keith Richards and Aerosmith.
   • The importance of unwavering belief in one’s vision and determination.
   • Personal experiences and cultural insights on overcoming challenges.
5. Future Collaborations
   • Mutual appreciation and plans for future collaboration.
   • The positive relationship between Benny Risher, Hayley Mears, and Ecoheads.

Stay connected with Ecoheads and learn more about their work:

https://ecoheads.com.au/

https://www.podbyecoheads.com/

Welcome to our panel discussion on "Crafting Excellence and Inspiring Brilliance: The Future of Hairdressing with Holistic Salon Service." We're joined by the CPR team to explore the future of salon experiences.

A holistic salon turns each visit into a rejuvenating journey, combining technical mastery, team culture, and efficient systems for a personalized, premium service. Our panelists share their top tips for enhancing team dynamics and staff wellbeing, boosting productivity and morale.

We tackle industry challenges like recruiting new team members and managing last-minute cancellations, showing how a holistic approach offers practical solutions. For client engagement and retention, holistic practices make a big impact, with our experts sharing effective follow-up strategies and retention methods.

For salon owners aiming to grow, we recommend integrating the incredible resources from The Circle Hub and online tools, discussing digital marketing and AI to future-proof the industry. The group discuss transitioning to holistic salons, emphasizing self-defined success, implementing systems with a coach, removing business barriers, and creating an inspiring vision.

Subscribe to Cutting Through The Noise for more insights and share this episode with fellow hair professionals. Please stay connected with our panellists to follow the holistic journey!

SOCIAL CHANNELS

• CPR Instagram: www.instagram.com/cprhair/

• CPR Facebook: www.facebook.com/cprhair/

• The Circle Instagram: www.instagram.com/thecircle_cprhair/

• The Circle Facebook Community Group: www.facebook.com/groups/CPRTheCircle/

• CPR TikTok: www.tiktok.com/@cprhair

WEBSITES

• CPR Hair: www.cprhair.com

• The Circle: www.the-circle.cprhair.com

• Holistic Salon Service: www.holisticsalons.com

• Education Hub: https://www.the-circle.cprhair.com/education

In this episode, we are thrilled to have Melissa Chandler, the esteemed owner of Bespoke Hair Artistry, a luxury hair salon renowned for its exceptional service and commitment to fostering a healthy work-life balance for its team.

Melissa Chandler, fondly known as Mel, is the visionary owner of Bespoke Hair Artistry. Under her expert guidance, Bespoke has become synonymous with luxury and top-tier hair services. Mel’s deep passion for hair, combined with her keen understanding of the industry's demands, has enabled her to create a thriving environment where top stylists and hair experts excel both professionally and personally. Bespoke Hair Artistry not only delivers cutting-edge hair services but also champions a supportive and balanced workplace, ensuring that each team member feels valued and motivated. This unique approach has cultivated a loyal and satisfied clientele, setting Bespoke apart in the world of luxury salons.

Episode Highlights:

• Mel's journey and inspiration for starting Bespoke Hair Artistry
• The importance of a healthy work-life balance in the beauty industry
• How Mel fosters a supportive and motivating environment for her team
• The impact of a positive workplace on client satisfaction and business success
• Tips for other salon owners looking to create a balanced and thriving workplace

Don't miss out on the valuable insights shared in this episode! If you enjoyed our conversation with Mel and want to stay updated on future episodes, make sure to subscribe. Share this episode with fellow beauty industry professionals and friends who might find Mel's story as inspiring as we did.

Stay connected with Melissa Chandler and Bespoke Hair Artistry on social media for more tips and inspiration:

• Instagram: @bespoke.hair.artistry
• Facebook: Bespoke Hair Artistry
• Website: www.bespokehairartistry.com

Empowering men to look good, feel good, and be good by tackling hair loss with innovative, healthy solutions.

1. Introduction:
   • Mo and Ash, co-founders and dynamic innovators behind Dense Hair.
   • Focus on creating groundbreaking products for men experiencing hair loss.
   • Mission: Helping men regain confidence by providing effective, health-conscious solutions.
2. The Dense Legacy:
   • Overview of Dense: Renowned for excellence in hair loss treatments.
   • How Dense cutting-edge technology and customer-centric approach set a new industry standard.
   • Success stories and positive outcomes from clinic treatments.
3. Innovative Products and Solutions:
   • Description of Mo and Ash's flagship products.
   • Unique selling points: Efficiency, health-focused ingredients, and user-friendly applications.
   • Real-life testimonials and case studies showcasing product effectiveness.
4. Healthy Hair Loss Solutions:
   • The importance of addressing hair loss with health-conscious methods.
   • Comparison with traditional treatments: Benefits and drawbacks.
   • Insight into the development process: Research, testing, and refinement.
5. Customer Experience Revolution:
   • How Mo and Ash prioritize customer satisfaction and experience.
   • Personalized treatment plans and aftercare support.
   • Use of technology to enhance client interactions and outcomes.
6. Behind the Scenes:
   • Mo and Ash’s entrepreneurial journey: Challenges, breakthroughs, and key learnings.
   • The passion and dedication driving their mission to solve hair loss problems.
   • Future vision: Expanding their product line and global reach.
7. Q&A Session:
   • Answering common questions about hair loss and treatment options.
   • Tips for maintaining healthy hair and preventing hair loss.
   • Interactive segment with audience questions and expert advice.
8. Closing Thoughts:
   • Encouragement for men to take proactive steps in addressing hair loss.
   • Emphasis on the mantra: Look good, feel good, be good.
   • Final words of inspiration.

Key Takeaways:

• Empowerment Through Innovation: Mo and Ash’s products empower men to confidently address hair loss with effective and healthy solutions.
• Health First Approach: Emphasis on safe, health-conscious methods in all treatments.
• Customer-Centric Philosophy: Exceptional customer experience and personalized care are at the heart of their success.

Contact Information:

• Website: Dense Hair Experts
• Social Media: @densehairexperts

This episode offers valuable insights into the world of hair loss treatment, championed by Mo and Ash, who are dedicated to helping men look good, feel good, and be good.

Sharlene Lee’s reputation in the Australian hair industry precedes her wherever she goes. Her zest

for style, infectious positivity, and understated savvy for leading salon industry business trends have

truly set her apart from her peers. With 30 years of experience as a salon owner, Sharlene’s

crowning achievement lies in her two successful salons within the Circles of Hair group, Perth’s

leading hair destinations - Circles of Hair - Subiaco and Circles of Hair - Fitzgerald.

Most recently named Australian Hair Industry Awards Salon Director of the year, as well as taking

home Salon Business of the Year for 2023. Sharlene has a proven track record winning consecutive

business awards year after year for salon and business excellence. Her powerful blend of benchmark

customer service and innovative work within the digital and automated marketing space sees her

continue to excel and lead the industry.

Engaging. Inspiring. Encouraging. Uplifting.

Sharlene thrives to succeed while inspiring and empowering her team of over 50 bright, ambitious,

and leading stylists to reach their potential. She has appeared in media including The Journal,

Hairbiz, Instyle, Elle, Girlfriend, MTV, Pop Sugar, Who, Nova, Perth Now, Teen Vogue, Cosmopolitan,

Pedestrian, Refinery29, W Magazine, Spirit Radio, The West, Marie Claire, Bustle, StyleCaster, and

Elite Daily.

Sharlene’s passion, energy, and enthusiasm for the industry cannot be understated. A salon owner

for over 30 years, Sharlene has built a successful business brand and culture through her creativity

and insatiable drive for ongoing growth. Her infectious personality and ability to develop and

empower her staff to reach their own potential cannot be understated. With a staff of over 50

stylists and in the process of extending her second location and business to the already expanded

Subiaco location, her dedication to the industry is an inspiration.

Sharlene has a zest for style and understated savviness for leading salon industry business trends.

With over 30 years of experience as a salon owner, Sharlene has successfully expanded her Circles of

Hair brand into two of Perth’s top salons. Named Salon Business of the Year for 6 consecutive years

(2023, 2022, 2021, 2020, 2019, and 2018) Sharlene strives for success while inspiring and

empowering her team of over 50 bright, ambitious, and leading stylists to reach their potential. Her

culture of creativity and insatiable drive for ongoing growth is rivaled only by her infectious

personality and her dedication to the business; whilst her passion for Crossfit keeps her energized

every day.

Connect with Sharlene through the following:

Circles of Hair Instagram

Circles of Hair TikTok

Sharlene Instagram

Sharlene TikTok

Hair Festival info: https://hairfestival.com.au/education-sessions/loreal-pro-connect/

Shadowing Program Link: https://circlesofhair.com.au/shadowing-program/

In this episode, we dive deep into the inspiring journey of Caterina, a seasoned professional in the salon industry. Caterina shares her raw and honest story of how she has managed to thrive and evolve in a competitive field. Her experiences and insights offer valuable lessons for both aspiring and established salon professionals.

1. Early Beginnings

• Caterina's introduction to the salon industry.
• Challenges faced as a newcomer.
• Initial motivations and inspirations.

2. Building a Clientele

• Strategies for attracting and retaining clients.
• The importance of building relationships.
• Handling difficult clients and situations.

3. Navigating Industry Changes

• Adapting to new trends and technologies.
• Overcoming the challenges of industry evolution.
• Staying relevant in a fast-paced environment.

4. Personal Growth and Resilience

• Overcoming personal and professional obstacles.
• Maintaining passion and enthusiasm over the years.
• Work-life balance and self-care tips.

5. Lessons Learned

• Key takeaways from decades of experience.
• Advice for young professionals entering the industry.
• The importance of continuous learning and improvement.

6. Future Outlook

• Caterina’s vision for the future of the salon industry.
• Emerging trends to watch out for.
• How to prepare for upcoming changes and opportunities.

Connect with Caterina

@headingouthair

@caterinadibiase

Subscribe to our podcast for more inspiring stories from industry leaders. Leave a review and let us know what you think about Caterina's story. Follow us on @cuttingthroughthenoise.podcast for updates and behind-the-scenes content.