Cutting Through with Natasha Plowman

Tim Cook is the founder of AIConfident. He is as much of an expert on AI as anyone can be, having worked for over a decade in AI technologies - and as the Deputy Head of Government's Office for AI.

From traversing the fear caused by AI to the opportunities of truly discovering what makes us human in a changing world.

This is Cutting Through.

We need more visionary changemakers.

Louisa Loran is just that. After years working in some of the biggest companies she has delivered and driven change that stands the test of time.

Her book Leadership Anatomy in Motion is available on pre-sale now. It is the 'call to action for leaders ready to embrace change, navigate complexity with integrity, and turn challenge into opportunity, while creating the conditions for growth.'

Here she will share her insights into what she has done and how leaders can shape the future we all need.

Aaron Berger is co-founder of A/M Partners - a US based B2B tech PR firm that is built for the new era of communications.

In this episode we talk all things tech, PR, startups and the disruption we are seeing in the media landscape.

This is Cutting Through the noise.

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Carrie is the founder of FewerFasterBolder and is the expert on changing the way we do meetings. Sign up to her newsletter and follow her on Linked In. Always a mine of useful information.

In this episode we talk about the seismic shift in the world of work from the industrial era to a more modern, agile, fast knowledge era.

How we need to change the way we work to match the new world of uncertainty and complexity. From problem solving to delivering organisational change.

Ed is CEO of Fortitude Brands, a SME alcohol company. A change after he has worked for many years in the big alcohol giants around the world.

Ed talks about what he has learned about leadership and how it is the human connection that drives commercial growth.

From relationships with key customers to his own leadership to influence the culture of Fortitude in a tough economic climate.

Carl is currently Group General Manager for PalletEarth - a company that is tasked with changing the way we move our goods.

In this conversation we reflect on Carl's long history working in complex supply chains and marketing ops to general management.

Now, working with a smaller company he has seen how he has needed to use different communications tactics to deliver the cut through and resonance to reach his commercial audiences.

Sarah Howe - tech PR and comms expert turned specialist advisor on culture transformation.

In this episode we get into all things culture - what it is, what it means, what drives it and how you can influence it.

We explore the role of senior leaders in driving change, what the role of the Board is and how her background in comms has enabled her to Cut Through.

Matthew Sekol - author of ESG Mindset a book that guides companies in thinking critically about ESG and taking a business-first approach to these risks and opportunities. His substack ESG Advocate is a must read - give him a follow.

Matthew currently serves as a Senior Advisor for Enzo Advisors, an ESG consultancy and has been a Sustainability Global Black Belt on Microsoft’s Cross-Industry team and on the LP Advisory committee of Morgan Stanley’s Next Level Fund.

Our conversation ranges from what businesses can do now to get ahead of the risk of climate change and what to stop doing.

We talk brands, reporting, materiality, greenwashing - what does it all mean, but what can you do differently.

If you work in any business, this is a must listen.

Cutting Through is just getting started - like, subscribe and follow us for more.

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We are speaking to Sharon O’Dea of Lithos Partners, who is a digital transformation pro for over 20 years - solving the pain of intranets and internal comms 

We talk about how digital comms is being human. The role of ethics, empathy and understanding human motivations.

How comms needs to position itselves for the future, leverage lateral thinking and bridging different business functions

Where the tech and AI transformation means we need different skills, from data analysis in comms strategies  to making content that is adaptable and flexible for the audience 

Looking at Prescribe vs Subscribe; Push vs Pull  - how we need to be honest about what audiences want to hear

Cutting Through is just getting started - like, subscribe and follow us for more.

You can reach Spinning Red on:

Linked In

Instagram

SpinningRed.com