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CWC 19: Craig Carroll on corporate reputation and measurement
Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.
They explore current trends in corporate reputation, the rise of the CCO, and challenges in PR evaluation and media measurement.
[read the transcript]
The post CWC 19: Craig Carroll on corporate reputation and measurement appeared first on FIR Podcast Network.
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By Chip GriffinCraig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.
They explore current trends in corporate reputation, the rise of the CCO, and challenges in PR evaluation and media measurement.
[read the transcript]
The post CWC 19: Craig Carroll on corporate reputation and measurement appeared first on FIR Podcast Network.