Gordon Platt of Gotham Media Strategies joined Chip to discuss how he came to start his own agency, including the impact of his previous experience in broadcast journalism.

He shares lessons that he has learned along the way and how he sees agency life today. Since Gordon provides both traditional PR agency services and also produces events, he talked about the value of the in-person connection and how it plays in to the overall communications toolkit.

Chip and Gordon also have some discussion about the changing media landscape and how that can play to the advantage of agencies.

[read transcript]

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