Most agency owners don’t bring prior business experience to the role — let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership.

In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.

Paul Benson is the co-founder of Synapse SEM and a digital marketing expert with over 13 years’​ experience managing integrated direct response online marketing programs for startups, high growth businesses and Fortune 500 companies. He has deep expertise in B2B technology, e-commerce, retail, lead generation and non-profit. Paul earned his Bachelor of Science degree from the University of Rhode Island, and earned his MBA, cum laude, from Babson College.

[read the transcript]

The post CWC 47: Starting an agency with an MBA in hand (featuring Paul Benson) appeared first on FIR Podcast Network.