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🎤🎞️Jeff Krogman of MasterCard explains getting it right for customers in “The one with the customer first downs” CX Passport Episode 114🎧 What’s in the episode?...
CHAPTERS
0:00 Introduction
2:34 Jeff’s role at MasterCard
4:04 How to keep “non-customer” roles focused on the customer
6:40 A wide spectrum of “customer” for MasterCard
8:35 What does Voice of the Customer look like across a wide customer spectrum
10:27 Listening to all B2B customer types
12:35 Personalization with a spectrum of customers
15:00 Creating what customers want
17:13 1st Class Lounge Travel, Fun & Food
22:48 Bringing customer and non-customer teams together
25:41 Process. Process. Process…Getting the basics right for customers
28:10 Addressing the challenge of payment industry newcomers
31:26 Contact info and closing
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Hosted by Rick Denton “I believe the best meals are served outside and require a passport”
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Show notes and other helpful CX & Total VOC content at www.cxpassport.com
Episode resources:
Jeff Krogman LinkedIn: https://www.linkedin.com/in/jeff-krogman-a30a6210/
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