Customer education is having a main character moment—and most leaders have no idea what's coming.

Sam and Courtney kick off CX Signals by breaking down their origin stories: how two support reps became the people scaling Academy programs at some of the biggest names in SaaS. From HubSpot to Shopify to Docebo, they've lived through the chaos of hypergrowth, org restructures, LMS migrations, global expansions, and the brutal reality of proving ROI when everyone's watching.

Now? They're building the advisory firm that helps both sides of the ecosystem—vendors building the future of CX tech and the operators trying to make it all work.