Is it time to kill KPIs once and for all?

Every CX leader loves to talk about metrics — average handle time, CSAT, NPS — but are we just chasing numbers without understanding what they actually mean? In this episode of CX Without the BS, we ask the hard question: are KPIs helping our contact centers grow, or are they quietly holding us back?

Justin Jones from SoniqCX joins the show to make the case for “Death to KPIs” — and to reveal why most companies are measuring success the wrong way. He breaks down how focusing on the wrong data drives robotic behavior, ruins agent morale, and turns customer service into a cost center instead of a profit engine.

We explore how “Key Revenue Indicators” (KRIs) can flip the script — turning every customer interaction into a measurable revenue opportunity. From incentivizing agents like salespeople to tracking lifetime value instead of handle time, Justin shows how this mindset shift builds loyalty, boosts retention, and increases profits.

The conversation also dives into the coming AI revolution — and why optimizing for the wrong KPIs could make companies “efficiently poor.” You’ll hear why most contact centers are one algorithm away from chaos and how human empathy, when measured and rewarded the right way, will always outperform automation.

If you’ve ever felt like your call center is stuck in the past, this episode will shake you awake. It’s time to stop worshipping KPIs — and start building customer experiences that actually grow revenue.

Is AI really fixing customer service... or is it making everything harder? What if the real secret to great CX isn’t a shiny tool, but simple, human-first basics done right? In this no-BS episode, we pull back the curtain on today’s most hyped claims and ask the questions nobody else will. If you’ve ever yelled “agent!” at a chatbot, this is your episode.

We break down the hype around AI in CX and show where it helps — and where it falls flat. You’ll hear the clear difference between “AI as a helper” and “AI as a wall,” plus the fastest ways to stop bots from ruining your brand.

Then we get real about the human touch. Why are customers begging to talk to a person again? We map the moments where empathy beats automation and how to build a clean handoff from bot to human without the headache.

We also expose the silent killers: accidental contact centers, broken basics, and score-chasing (NPS worship) that hides real problems. You’ll learn how to swap vanity metrics for actions that move retention, referrals, and revenue.

Finally, we connect the dot nobody’s talking about: happy teams create happy customers. We show the simple moves — empower, listen, remove red tape — that turn burned-out reps into loyalty machines. No buzzwords. Just what works.

Why are so many people getting customer experience wrong — and what can we do to fix it? If you’ve ever felt like businesses are talking at you instead of to you, or if you’ve been on the inside of a company struggling to connect with customers, this episode is the wake-up call you’ve been waiting for.

In today’s conversation, we cut through the fluff and get brutally honest about where businesses are dropping the ball. From chasing shiny trends that don’t matter to ignoring the basics of how real people want to communicate, we break it all down in plain language. No jargon, no corporate double-speak — just a raw look at what’s working and what’s failing.

You’ll hear exactly how small and mid-sized businesses can stop playing catch-up and start competing at a higher level. We’re talking about the tools, strategies, and mindset shifts that make the difference between frustrated customers and lifelong loyal fans.

This episode isn’t just theory. It’s packed with real examples, real frustrations, and real solutions that you can apply right now. Whether you’re a business owner trying to make your company more customer-friendly or a technology advisor helping clients navigate the chaos, you’ll find tactical takeaways that actually move the needle.

By the end, you’ll walk away with a clear picture of what the future of communication looks like — and why the businesses that embrace it will win, while the ones who ignore it will get left behind. This is an episode you don’t want to miss.

Are you focusing on the wrong CX trends heading into 2026?

Everywhere you turn, vendors are pushing buzzwords and empty promises — but what if the real shifts happening right now aren’t even on your radar? In this episode, we cut through the noise and reveal the 5 customer experience trends that will actually define success in 2026.

For the past year, businesses have been burned by hype — AI tools that didn’t deliver, contracts that felt like cages, and “solutions” that solved nothing. Customers are frustrated. Advisors are losing trust. And companies that don’t pivot fast are heading for trouble.

But there’s good news: by focusing on what’s actually working — not what the industry is trying to sell you — you can get ahead of the curve. These 5 trends aren’t about flashy buzzwords. They’re about real strategies, real pain points, and real opportunities.

From AI that empowers people instead of replacing them… to the rise of accidental contact centers… to why human support is making a comeback — these shifts are already reshaping the CX landscape. Ignore them, and you’ll be cleaning up messes. Pay attention, and you’ll be building loyalty, retention, and growth in 2026.

This isn’t just another “future of CX” talk. This is CX Without the BS. Watch now to learn what’s real, what’s hype, and what your next move should be.

Are you accidentally running a contact center without even realizing it?

If your business takes calls, answers emails, responds to website chats, or gets customer texts, then the truth is—you’re already in the contact center game whether you know it or not. The problem? Most companies don’t manage it intentionally, and the chaos is silently killing their customer experience.

In this episode of CX Without the BS, Brian breaks down why “just answering phones” isn’t enough anymore. Missed calls, scattered inboxes, and overwhelmed staff don’t just cause frustration—they cost you customers, burn out employees, and damage your reputation before you even know what’s happening.

We explore the difference between an accidental call center and an accidental contact center—and why every small business, credit union, retailer, HVAC company, and even dentist’s office is at risk of falling into this trap. If your customers can reach you on more than one channel, you’re already there.

Brian also exposes the five silent killers of CX: lost customers, lost productivity, inconsistent service, employee burnout, and reputation damage. More importantly, he lays out the practical steps to flip the script—mapping your chaos, centralizing communication, setting rules, supporting employees, and tracking what actually matters.

This isn’t about flashy AI, omnichannel buzzwords, or chasing the enterprise playbook. It’s about keeping things simple, intentional, and structured so you can finally turn chaos into a customer experience that actually works—for you, your employees, and most importantly, your customers.

Is AI really fixing customer experience… or just making it worse? Everywhere you look, companies are hyping up “AI-powered CX” like it’s the cure-all for every customer problem. But if customers keep begging, “Can I please just talk to a human?”, then maybe the real question isn’t how much AI do we have — it’s what kind of experience are we creating?

In this episode of CX Without the BS, we dig into the showdown between HI (Human Intelligence) and AI (Artificial Intelligence) — and how that battle shapes the HE (Human Experience). You’ll hear why the hype cycle around AI is so strong, where bots and “intelligent routing” fail, and why human judgment, empathy, and ownership are still the secret weapons of customer loyalty.

We’ll explore real stories — from chatbots stuck in endless loops, to frontline employees who turn around frustrated customers in minutes, to companies blending AI + HI in a way that actually improves trust. These aren’t theories; they’re real examples that prove the scoreboard isn’t technology features, it’s customer outcomes.

For technology advisors, you’ll get practical talk tracks you can use immediately: how to shift conversations away from “AI features” and back to measurable results like lower effort, higher respect, and stronger trust. For business leaders and IT decision-makers, you’ll get a checklist you can throw at any vendor pushing AI hype to see if it actually improves the experience or just creates expensive friction.

Bottom line: the future of customer experience isn’t artificial. It’s human. If you want to stop the AI theater and start creating experiences customers love — this is an episode you can’t afford to miss.

Is AI really the future of customer experience—or just the latest overhyped buzzword? That’s the question every business leader is wrestling with right now. Companies are promised sky-high ROI, plug-and-play simplicity, and magical solutions that can “replace” people overnight. But is that really what’s happening inside the contact center? Or are organizations setting themselves up for disaster by skipping the fundamentals?

In this episode of CX Without the BS, we dig into the truth behind the AI hype cycle. Technology is moving faster than ever—solutions that seemed like science fiction just two years ago are now shaping how companies communicate with customers. But speed comes with risk. If you’re investing without a plan, you may find your shiny new tool obsolete in just 18 months.

Fred Stacey from Cloud Tech Gurus brings three decades of contact center experience to cut through the noise. He explains why AI is only as effective as the people and processes behind it, how change management makes or breaks adoption, and why “just plug us in” is the biggest lie in the space today. This isn’t about chasing shiny objects—it’s about building a foundation that lasts.

We also tackle the human side of CX. Customers still crave connection with real people, especially when stakes are high. Fred and I break down how leaders can balance automation with empathy, why government regulation may force changes sooner than expected, and how forward-thinking companies are getting ahead of these shifts before they’re caught flat-footed.

If you’ve ever been frustrated by IVR jail, worried about whether AI will really deliver, or wondered how to future-proof your contact center, this conversation is your roadmap. Don’t fall for the sales pitches. Get the real story—and learn how to actually prepare your business for the next wave of AI-driven CX.

What if the biggest threat to your customer experience isn’t bad tech – but bad decisions? In this episode of CX Without the BS, we rip the lid off the most overlooked — and most costly — mistakes companies make in customer experience. From “snake oil” CX solutions to the AI hype train, we’re exposing the real stories from the front lines and giving you the practical playbook for cutting through the noise.

CX experts Kate Nelson and Vicki Brackett join me to share unfiltered insights from decades in the trenches. You’ll hear how companies waste millions on tools they don’t need, overlook the people who actually use them, and skip the one step that could save them from disaster. It’s part myth-busting, part reality check, and 100% designed to help you avoid becoming the next cautionary tale.

We dig deep into the difference between knowledge bases and true knowledge management systems — and why getting this wrong creates chaos for your agents and frustration for your customers. You’ll learn how governance, employee feedback loops, and integrated systems can turn information into a competitive advantage instead of a liability.

We also tackle the AI problem head-on. Kate and Vicki reveal why AI without clean, centralized knowledge is a recipe for failure, how bad data silently sabotages CX, and why the “AI will replace people” narrative misses the point. Spoiler: the winners will be humans who use AI effectively, not the ones replaced by it.

Finally, we preview the upcoming Living CX & Transformation Networking Event in Salt Lake City — a one-of-a-kind, people-first experience with zero sales pitches, real conversations, and even an aromatherapy sound bath. If you’re tired of hearing the same old vendor-driven CX stories, this is your wake-up call.

Is AI actually making your customer experience worse — not better?

Everyone says AI is going to revolutionize customer service. Speed up support. Make it personal. Save money. But the truth is, for most businesses, AI is adding friction, not fixing it. If you've ever screamed "REPRESENTATIVE!" into your phone while stuck in an endless AI loop, you already know the pain we're talking about.

In this episode of CX Without the BS, we cut through the hype and break down the top 5 ways AI is failing real customers. From fake personalization to broken dashboards, and robotic empathy to frustrated support reps — we’re calling out the BS that vendors and execs keep selling you.

This isn’t an anti-AI rant. It’s a wake-up call. AI can help your CX... but only if it’s used the right way. And right now? Most companies are using it like a band-aid on a bullet wound. We give you the blueprint to fix it — with practical, real-world advice that actually works.

If you’re a tech buyer, tech advisor, or someone just trying to not get burned by another AI promise, this is your cheat code. You’ll walk away with five clear fixes that will make your AI actually useful — and your customer experience way less frustrating.

Because in 2025, AI doesn’t make you stand out. Good CX does. And the companies who get this right? They’re going to win. Hit play — and let’s fix what’s broken.

Think your UCaaS platform is using real AI?

If your customer is still hearing "Press 1 for Sales, Press 2 for Support" — that’s not intelligence. That’s a script with a buzzword mask. In this episode of CX Without the BS, we’re breaking down the #1 red flag that tells you your vendor might be full of it.

UCaaS buyers are getting hammered with “AI-powered” everything… but when you scratch the surface, it’s usually just old-school phone menus repackaged with fancier language. And your customers? They’re the ones getting stuck, frustrated, and lost in the shuffle.

We’re not here to dunk on AI — we’re here to show you what actually works. If you’re a technology advisor helping small and mid-sized businesses, this video gives you the language, insight, and proof to help your clients avoid getting scammed by AI theater.

The goal isn’t to sound smart — it’s to build systems that are. And at Level365, that’s the whole play: real routing, real results, no babysitting, and no BS.

Watch now and see how to spot fake AI before your customers get burned.