66% of US plan to shop on Black Friday while projections indicate that consumers plan to spend an average of $650 per person this year, up 15% from last year. I. Most will be using creative financing to make many of their purchases. Brian McCarthy, principal of Deloitte Consulting says this about the Deloitte report. This year we have a shorter holiday shopping season w/ Thanksgiving coming late. That combined with a deal focused consumer, means we expect holiday shoppers to spend big during Black Friday through Cyber Monday promotions.