Most small business owners think of cybersecurity as an expense — something you pay for and hope you never need. Robert Maxwell, CEO of TGT Solutions and author of Cyber Model Dividends, sees it differently: as an investment that compounds over time, much like a portfolio.
After nearly three decades running a systems integration firm serving small and mid-sized businesses, Maxwell has watched the same pattern play out again and again — a company runs on one person, one account, one set of credentials, and never questions it until a single phishing email or compromised login brings the whole operation to a halt in minutes. His core argument isn't really about technology at all. It's about cash flow, client trust, and business continuity — the things an SME actually stands to lose, and the reason most owners don't think they're a target until it's already too late.
In this conversation, we dig into that reframe: why treating cybersecurity like a dividend-generating asset changes the decisions owners make, what a single point of failure looks like inside a real business, and the smallest, cheapest steps that actually move the needle — no jargon, no fear-selling.
Link to book: Cyber Model Dividends