The holidays are a time where most office work slows down–rightfully so. 

But it’s also an opportunity to catch up on some content and strategies when you have the extra brain bandwidth. That’s why this episode is all about research and education. From learning what SEO strategies you should be deploying in 2022 to the freight sales tactics to attack, we’re breaking down some industry education that isn’t a scam. 

And if you’re looking to get a more holistic approach to the entire global supply chain, I’ve got a list of them for ya that the good people over at Bloomberg’s Odd Lots have been dishing out over the last year. 

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Binge Worthy Shows: 
All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player. 

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You’ve probably heard the words NFTs and AI thrown around a lot. While these tools are talked about as technology that will change our lives in the near future, a lot of these tools are already here. 

In today’s show, we’re going to talk about how the one-person marketing team can use AI tools already on the market to get back hours in their workday. Then we’re chatting with futurism creator Nasjaq on his favorite startups and just what the hell we’re supposed to do with NFT’s. 

This plus some of my favorite Tiktoks from the world of logistics. 

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It’s that time of the year again. Budgets. Goals. Analysis. Planning. It feels like all of these pile on us at once as we start thinking about who and what we wanna be in the new year. 

It can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. 

That’s why I’m bringing on Cyberly’s first repeat guest, Freight Plus’ Director of Marketing Kyle MacNaught, to talk through the marketing and website must haves for 2022. 

All this plus former Twitter CEO Jack Dorsey’s decision to leave Twitter and his interesting comments about how companies should NOT be founder-led and my favorite segment, the TikToks of the week!

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Kyle MacNaught on Linkedin

Freight Plus website, Podcast, YouTube, and Linkedin
How did you hear about us?

How freight companies can build in-house content teams

Fixing your shady email list

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Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list plus some fun insight on the logistics of Antarctica. 

Also on the show, Ilhan Kolco  of ProGlove is helping us dive into wearable industrial technology that makes you feel like Ironman and VP of Marketing Jeff Lerner is telling us about Flock Freight’s marketing strategy and plans for 2022.

Show Links: 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with IIhan Kolco on Linkedin

Visit ProGlove’s website

Connect with Jeff Lerner on Linkedin

Follow Flock Freight on Twitter, Instagram, and Facebook.

Check out these shows next: 

New study reveals how sales teams should contact logistics leads

Annual 3PL Study reveals how brokers can differentiate themselves

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It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?

What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.

Show Links: 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Kevin Nakao on Linkedin and Twitter

Spire’s YouTube Video

Katelyn Bourgoin’s Twitter Thread on Customer Trigger Techniques

Check out these shows next: 

How to Work With Trucking Influencers

The Hidden Power of Subject Matter Interviews

Conducting Audience Research with Amanda Natividad 

How to Make Customer Interviews Your Secret Marketing Weapon

Creating Buyer Personas That Don’t Suck

And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run

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Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you. 

Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business. 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Phoebe Noce on Linkedin

Follow FreightFriend on Linkedin

Check out FreightFriend’s website

What if Performance Advertising is Just an Analytics Scam?

Check out these shows next: 

Google My Business Update

How To Conduct Audience Research with Amanda Natividad 

Artificial Intelligence in Marketing

How to Audit Your Website (free course)

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A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.  

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Download 2022 Annual 3PL Study

Follow Gabby on Tiktok and Instagram

Connect with Corey on Tiktok, YouTube, and Linkedin

Visit Cory’s website and follow his podcast

How To Get Started with Customer Research:

Customer Interviews 

Buyer Personas

Subject Matter Interviews

Audience Research

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You’ve likely heard the reports of a record number of ships off the Port of LA waiting to be unloaded—blaming the “shortage” of drivers, warehouse workers, and an explosion of e-commerce orders. Here to help us break down why the global supply chain is in such disarray is the host of Let’s Talk Supply Chain Sarah Barnes-Humphrey and the host of Navigate B2B Steve Ferreira. Also on the show, we’re breaking down Facebook’s troublesome history as a new 60-Minutes report dropped and the platform faced global outages all within 24-hours of each other. What does this mean for you and your digital marketing priorities? Let’s spill the tea. 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Steve Ferreira on LinkedIn

Check out Steve’s website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B.

Connect with Sarah Barnes-Humphrey on LinkedIn and Instagram

Check out Sarah’s show, Let’s Talk Supply Chain, and her SaaS tool, Shipz

Check out these shows next: 

The Wild World of Succulent Smuggling 

The Logistics of Mother’s Day Flowers

What Reality TV Can Teach Us About Brand Safety

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Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, it may soon be extremely difficult to tell the difference between humans and robots when it comes to  audio, video, or writing. 

Keeping the tech train going, we’re also speaking with Lindsay Watt of Parade.AI and Ayman Husain, Director of Customer Success at Microsoft about their goals to help the freight industry tackle these complex cloud, computing, and capacity challenges. (say that three times fast)

All this plus some fun logistics of the NFL! 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Lindsay Watt of Parade.ai on Linkedin

Follow Parade.ai on Linkedin and check out their website

Connect with Ayman Husain of Microsoft on Linkedin and Twitter

What Goes Into Preparing an NFL Stadium for Game Day

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iOS15 is here and with that we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it all the more important to focus on building your first party data collection process, honing in on those buyer personas, and helping the sales team make their adjustments in a cookie-less world. Helping us to break it all down are Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales.

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Follow Adrienne Barnes on Twitter and Linkedin

Check out Adrienne’s Best Buyer Personas’ website

Follow Forrest Dombrow on Linkedin along with his company, Solve SalesCheck out Forrest’s Solve Sales website

Listen to these shows next: 

The Role of a Marketing Architect with Amanda Natividad 

How to Make Customer Interviews Your Secret Marketing Weapon

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