Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world.

Awareness months such as this provide an opportunity for brands to engage a wider audience and use the topic as a springboard to boost their social reach. However, they have to be approached in the right way. With so many businesses competing for attention, just posting content for the sake of it isn’t going to have an impact.

In the latest episode of the Talking TechComms podcast, we spoke to London lorry Jacob Greenwood to get his insights into how businesses can successfully cut through the noise of Twitter awareness months. Check out what he had to say about formulating the right strategy, providing value for audiences and maintaining long-term momentum.

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