On 28 September 2021, The Wall Street Journal published an article, Facebook’s Effort to Attract Preteens Goes Beyond Instagram Kids, Documents Show, which was based on information taken from leaked documents obtained by former Facebook employee and whistleblower, Frances Haugen. Her identity wasn’t disclosed in the article. It was disclosed just a few weeks later by her, on Sunday 3 October 2021, just before she was going to appear before a US Senate enquiry where she was to give evidence of what she alleged was the harmful nature of the way Facebook was conducting tis business in relation to teenagers and adolescents.
One of the photos that she had taken, a screenshot from one of Facebook’s internal presentations was particularly enlightening. It was from one of tens of thousands of pages of internal Facebook research that Frances had taken with her when she left.
That photograph’s reproduced in Jonathan Haidt’s book, The Anxious Generation. It’s of a young woman at the centre of the picture with a dotted circle that surrounding her, with three bubbles to either side of her, and one above, with the one of the following words in each bubble: “Novelty”, “Reward” and “Emotion”. The caption to the image says:
Teens' decisions and behavior are mainly driven by emotion, the intrigue of novelty and reward. While these all seem positive, they make teens very vulnerable at the elevated levels they operate on. Especially in the absence of a mature frontal cortex to help impose limits on the indulgence in these.
This is a great acknowledgement that the social media companies, well certainly Facebook, are aware that children at this stage of their development have not fully developed and should not be exploited.
But in what Jonathon Haidt, in his book The Anxious Generation calls the “Race to the Bottom”, it’s an absolute imperative for it and all of the large social media companies, to come for your kids, because if they don’t the other ones will. Today I’m looking into what this imperative for social media companies – to get more users – even users that shouldn’t be using the internet because of their age means for you and for your children.
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