Many eCommerce entrepreneurs forget that the fundamental accounting principles and financial metrics that gauge the health of your business and should guide your future plans always remain the same, no matter what industry or sector you’re in.

That being said,   book-keeping specialist Cyndi Thomason knows there are key ways online businesses differ, not to mention they face unique challenges. With her company, bookskeep, she helps clients doing business online increase their cash flow and keep it steady.

A lot of what she does is somewhat counterintuitive… but very effective. We talk about…

• Why she doesn’t use QuickBooks (at least not for these key tasks)
• How to get an instantly updated snapshot of your financial health
• What it really means to put profits first
• Using multiple bank accounts to track your business’s finances
• And more