In this episode, Cynthia shared how she created a physical product and digital education that started from her personal horrifying experience.


Cynthia Plotch of Stix

Cynthia is the co-founder of Stix and was recently named one of Inc’s 100 Female Founders of 2021.

She met her business partner, Jamie Norwood, while they were on the founding team at Hungry Harvest.

They instantly clicked and bonded over the taboos and awkwardness of women’s health and co-founded Stix to create a convenient, discreet, and judgment-free way to get the health products.


Don't Miss:

2:10 Cynthia's horrifying experience that led to founding Stix4:25 The power of testing and being customer-obsessed6:15 Education and authenticy to attract ideal customers8:05 Building both digital and physical side of business9:00 What Cynthia loves about what she does10:05 What Cynthia looks for in a founding team member11:40 How Cynthia launched Stix as a side hustle while working a full time job12:45 Best advice Cynthia has ever received15:00 Interesting takeaways from sex ed survey


Learn More About Cynthia Plotch & Stix

Check out getstix.com to learn about their pregnancy & ovulation tests
Follow @getstix on Instagram
Follow @getstix on Tiktok for a dose of funny educational content

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