Uncle Marv sits down with Liam Downward, co-founder and chief product officer of Cyrisma, at IT Nation Connect in Orlando. Liam shares his candid journey from MSP owner to cybersecurity innovator, revealing the pain points that inspired Cyrisma’s creation: tool overload, shrinking margins, and the need for affordable, accessible security. The discussion dives into how Cyrisma consolidates vulnerability management, data classification, dark web monitoring, and compliance into a single platform—helping MSPs increase efficiency and profitability.Key topics include strategies for increasing revenue without raising prices, the importance of defensibility in contracts, and how to turn risk visibility into a selling point. Liam also shares his thoughts on American sports, the business of soccer, and why Florida’s heat is a beast of its own. Whether you’re an MSP owner or IT professional, you’ll find actionable insights and a fresh perspective on thriving in a competitive market.=== Companies, Products, and Books Mentioned

• Cyrisma- https://cyrisma.com
• RapidFire ToolsProduct- https://www.rapidfiretools.com
• Acronis- https://www.acronis.com
• Inter Miami CF- https://www.intermiamicf.com
• LA Galaxy- https://www.lagalaxy.com
• CISA- https://www.cisa.gov

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
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