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Doug Leeds has lived through multiple technology booms—from the early internet to today’s AI wave. As CEO of Ask.com and IAC Publishing, he went head-to-head with Google, scaled digital publishing, and even pivoted a search engine by partnering with his fiercest competitor.
Today, Doug teaches leadership and persuasion at UC Berkeley’s Haas School of Business and is co-founding a nonprofit, Really Simple Licensing, to create a licensing protocol for AI and the open web.
Follow Doug:
@Doug Leeds on LinkedIn
You’ll hear:
– Why leadership is persuasion: “getting people to do what you want as if it’s their own idea” (23:09)
– The Catch-22 of being a lawyer-turned-operator—and why he calls law a “better hobby”
– How improv training for 2,000 employees built trust, creativity, and psychological safety
– The WAPOTI framework: “Why Aren’t People Already Doing It?”
– The Three H’s of communication: heard, helped, or hugged
– Why legal should act like product managers, co-designing solutions instead of saying no
– How Really Simple Licensing (RSL) could reshape the economics of content and AI
Doug shows how leaders can evolve across industries and cycles, turning disruption into opportunity with curiosity, persuasion, and yes, silliness.
Books, authors & frameworks mentioned:
– Getting to Yes by Roger Fisher and William Ury
– The Three H’s framework (heard, helped, hugged)
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