#episode2 #TheHumanSideofMarketing #Marketing #story

A few key things to keep in mind when creating content: make sure it's well-written, accurate and informative. Tools like Grammarly can even give you insight into how your audience might perceive your texts and help you adjust them. Beyond that, using visuals (such as infographics or videos) can help make your content more engaging.

First, you need to understand content marketing and how it can help your business.

#Content marketing is a strategic inbound marketing approach To creating valuable, relevant and consistent content.

#The purpose is to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Make sure you create valuable, authentic #content that speaks to your audience on a personal level. Always pay attention to data, as they can help you measure the success of your campaigns.

Insights may include how many leads you generated, how many people visited your website or how many conversions you made.

Google loves fresh, relevant and well-written content. Make sure to post new content regularly and pay attention to the SEO. You can bet on catchy, keyword-rich articles as head-turners. Images, videos and meta-description optimize them too. You can also write evergreen content to ensure your audience has access to relevant information at any time. But stay up to date with news and trends, too. After all, you need to prove you’re an authority in the field, don’t you?

The first step is to understand what your audience would like to see. What kind of information are they looking for? What topics are they interested in? Then, plan your content strategy around business objectives to make sure your content is working towards achieving specific goals.

There is no one-size-fits-all answer to this question. The best practices for content marketing vary depending on the industry, target audience and on the brand’s goals. To produce truly effective content, it is essential to understand your audience and what they are looking for.