Scott Davis Co Founder of Dog Threads and successful Shark Tank (The US version of Dragons Den) contestant, talks to us about finding your product niche and going direct to consumer, plus a little bit on their Shark Tank success. A D2C expert of over 10 years Scott has helped many big names go direct to consumer, but in 2014 he and his wife Gina took the plunge to build their own business from scratch. He chats to us about the ease of using Shopify, the advantages of D2C, managing Black Friday and Holiday promotions and how product imagery can drive conversion. 

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