By Ramon Berrios, Blaine Bolus
5
6262 ratings
The podcast currently has 342 episodes available.
Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.
In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Amazon DSP Overview
2. Budgeting for Amazon DSP
3. Amazon DSP Strategy
4. Tips for Amazon Success
5. Amazon Product Differentiation
6. Amazon Trends and Outlook
Timestamps
00:00 Sam Lee’s background in Amazon DSP
03:38 What is Amazon DSP
05:24 Where Amazon DSP ads show up
06:24 Getting started with Amazon DSP advertising
08:17 Product-based Amazon DSP strategies
09:21 How Amazon DSP ads boost conversion rates
11:24 Leveraging Amazon’s first-party data through DSP
15:28 Creatives for Amazon DSP ads
17:04 Amazon DSP as part of the overall marketing strategy
20:19 Creating an Amazon strategy for a brand
22:11 Characteristics of brands that do well on Amazon
24:22 Amazon product trends in 2024
26:13 Amazon’s future, importance of holistic marketing
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Sam Lee - Vice-President of Amazon DSP at Trivium
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever.
In this episode of DTC Pod, Aurelian discusses the strategies that have driven Dermalogica's success, including delegating authority to the right people, empowering employees to innovate, and effectively integrating AI and machine learning across various functions. He stresses the importance of maintaining genuine personal connections with customers and staying true to the brand’s core values while proactively adapting to new trends, tech, and consumer preferences.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Growth Strategies
2. Innovation and AI Integration
3. Employee Empowerment
4. Global Team Structure
5. AI-Powered Personalization
Timestamps
00:00 Aurelian Lis’s journey from physics to finance to skincare
06:04 Joining Dermalogica as the CEO
08:08 Dermatologica’s channels and decentralized structure
12:13 Delegating authority and pushing for innovation
18:09 Generative AI and face mapping
23:53 Dermalogica Tribe, technology, and the importance of human touch
30:36 Key learnings from 9 years with Dermalogica
33:33 Advice for DTC operators and founders
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Aurelian Lis - Global CEO of Dermalogica
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way.
In this episode of DTC POD, Benjamin shares his journey of launching Recess and the key strategies that have contributed to its success, including a focus on efficient brand impressions and an omnichannel approach to distribution.
We discuss the significance of riding secular tailwinds, the advantages of having a broader mission when launching a brand, and the potential benefits and risks of a platform strategy.
The conversation also touches the future of the functional beverage space and the role that Recess aims to play in shaping it.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Product Launch and Market Timing
2. Brand Awareness and Media Strategy
3. Regulatory Challenges in the CPG Space
4. Supply Chain Evolution
5. Retail Expansion and Distribution Strategy
6. Building and Growing the Recess Team
7. Trends in the Beverage Industry
Timestamps
00:00 From working at startups to founding Recess
04:36 Trends at the early days of Recess
08:04 How UGC factored in the launch of Recess
10:02 Validating the idea behind Recess
11:44 Key learnings from the early days of Recess
14:20 Importance of brand impressions to beverage companies
16:51 Generating earned media through IG content
18:03 Trajectory of growth for the Recess team
21:17 Expanding Recess from just DTC to DTC and retail
22:52 Shifting to a more scalable supply chain model
24:15 Recess as a platform brand; expanding the product line
28:37 Insights on the non-alcoholic beverage trend
31:45 Mood powders as part of the Recess expansion strategy
33:48 What’s next for Recess
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Benjamin Witte - Founder and CEO of Recess
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.
In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels.
Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth. He also shares his expertise in domain brokerage, discussing strategies for acquiring and negotiating domain names to help build strong brand identities.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. DTC Marketing Strategies
2. Optimizing Marketing Budget
3. Testing Marketing Channels
4. Digital Marketing Challenges
5. Building and Structuring Teams
6. Importance of Domain Names
Timestamps
00:00 Rob Schutz’s DTC experience: BARK/BarkBox, Ro, Snagged.com
07:37 Process of acquiring domain names
11:10 Why Rob Schutz founded Snagged.com
14:28 From User Acquisition Manager to VP of Growth at BARK/BarkBox
16:27 Lessons from BARK/BarkBox’s growth journey
20:56 Strategies for choosing and testing growth channels
26:09 Transitioning from BARK/BarkBox to Ro
29:00 Challenge with digital performance platforms in the early days of Ro
31:33 Rolling out Ro’s ED medication state-by-state, launching other products
35:47 Planning for scale around high quality of care
35:51 Iterations around how to structure the team as Ro scaled
41:47 Rob Schutz’s advice to founders
46:35 Sports sponsorship as a performance channel
48:10 Snagged.com’s domain services
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Rob Schutz - Co-Founder of Ro and Founder of Snagged.com
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.
In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies.
Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation.
Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Amazon vs. TikTok Shop
2. TikTok Shop Basics
3. TikTok Shop Logistics
4. TikTok Affiliate Marketing
5. TikTok Competitive Analysis
6. Cross-Platform Effects
7. TikTok-Amazon Integration
Timestamps
00:00 Mina Elias’ background in Amazon
03:34 TikTok and future shopping trends
06:12 How TikTok solved the content problem for brands
09:15 How TikTok merged affiliate and attribution
10:12 How to start selling on TikTok Shop: account and page setup, logistics
14:29 Affiliate marketing on TikTok: manual and automated outreach
17:42 Strategies for running ads with affiliate content
19:18 Budgeting for TikTok ads, data analysis with FastMoss
23:51 Finding the right TikTok creators for your brand
25:33 The impact of TikTok Shop on Amazon sales and organic ranking
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLC
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink.
In this episode of DTC Pod, Michelle shares valuable insights on building a successful DTC brand from the ground up. She discusses the importance of building a community around the brand, leveraging social media, and using data and customer feedback to drive product innovation.
Michelle also touches on the strategic decisions behind GORGIE's retail expansion, partnering with influential creators, and creating a magazine to inspire and connect with customers. Throughout the conversation, she emphasizes authenticity, quality, and customer-centricity as crucial elements in establishing a strong brand identity.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Brand and Community Building
2. Data-Driven Product Development
3. Nurturing Retail Partnerships
4. Strategic Market Positioning
5. Defining and Capturing Your ICP
6. Organic Influencer Partnerships
7. The Intersection of Fashion and CPG
Timestamps
00:00 Michelle Cordeiro Grant’s background; the idea behind GORGIE
03:46 How customer feedback factored in product and brand development for GORGIE
07:40 Community as a buzzword vs as part of brand identity
10:01 Community building as an integral part of brand building
11:28 How to keep an online community engaged; consumer vs community funnel
16:50 GORGIE’s partnerships: Erewhon, Whole Foods, Sprouts, H-E-B, etc.
20:05 Overlaps between two industries: fashion and CPG
22:14 The story and vision behind GORGIE’s magazine
23:57 Defining GORGIE’s ICP and building a brand around them
26:54 GORGIE’s growth channels, how they nurture top-of-funnel and retain customers
29:42 Year two of GORGIE: online and retail initiatives
31:19 Brand-creator partnerships and the importance of organic alignment
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Michelle Cordeiro Grant - Founder and CEO of GORGIE
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee.
In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significant revenue growth. He covers how to find and choose the right influencers, why it’s important to keep the activation process as smooth as possible, what brands can do to keep affiliates engaged, and how to measure the success of an affiliate program.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. The Evolution of Affiliate Marketing
2. Affiliate Marketing Challenges Faced by Brands
3. Affiliate Discovery, Activation, and Engagement
4. Affiliate Program Commissions
5. Attribution in Affiliate Marketing
6. Affiliate Marketing Trends and Future Outlook
Timestamps
00:00 Evolution of the meaning of “affiliate” in e-commerce
05:07 Challenges brands face when running an affiliate marketing program
07:32 Strategies for affiliate activation: engagement flow and tier structures
11:52 Things that get influencers interested in working with a brand
15:09 Optimal affiliate marketing commission rates
15:49 How to choose the right influencer for affiliate partnership
19:18 Strategies for finding and recruiting affiliate partners
23:11 How to measure the success of an affiliate program
25:03 Affiliate marketing trends and future outlook
29:05 Attribution in affiliate marketing; a tool that prevents coupon code leaks
33:11 Key initiatives of Social Snowball
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Noah Tucker - Founder of Social Snowball
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC).
In this episode of DTC Pod, Ellen shares her journey of starting the company while working as a line cook. She emphasizes the importance of a slow and steady approach to building a business, focusing on financial responsibility and gathering feedback from core customers to improve products.
Ellen discusses her strategic approach to marketing, building an engaged community, and expanding the brand through collaborations with chefs, influencers, and creators.
The conversation also touches on Hedley & Bennett’s expansion into DTC, their plans to go omnichannel, and how they’re investing sustainably for long-term success.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Grassroots Marketing
2. Strategic Financial Management
3. Customer Feedback in Product Development
4. Building a Brand Community
5. Product Seeding and Influencer Marketing
6. Expanding from B2B to DTC
7. Business Growth and Sustainability
Timestamps
00:00 How Hedley & Bennett came about
05:05 Why Ellen Marie Bennett started an apron brand
07:28 Financial lessons from the first years of Hedley & Bennett
15:03 Building a brand community
16:03 How Hedley & Bennett expanded from B2B to DTC
21:05 The importance of strong customer partnerships
24:13 Product seeding and influencer marketing
29:04 How customer feedback factors in the product iteration cycle
33:09 Prioritizing long-term brand vision and investments
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Ellen Marie Bennett - CEO and Founder of Hedley & Bennett
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth.
Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into thriving enterprises with significant customer acquisition from organic search results.
In this episode of DTC Pod, Josh provides real-world examples of how businesses have benefited from investing in SEO and offers advice for DTC brands looking to build an effective SEO strategy. We cover topics such as establishing topical authority, the relationship between ads and organic search traffic, and the impact of AI on SEO.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Importance of Investing in SEO
2. SEO Strategies for E-commerce Brands
3. When to Invest in SEO
4. Role of Branded Search in SEO
5. Relationship Between Ads and SEO
6. Topical Authority vs Domain Authority
7. The Impact of AI on SEO
8. E-commerce vs Non-E-commerce SEO
Timestamps
00:00 Josh Piepmeier’s background
04:25 When brands should start investing in SEO
07:04 How to optimize for branded searches
10:36 Off-page SEO for new domains
13:54 E-commerce SEO vs standard SEO
16:58 Google AI updates and how it’s affecting SEO
20:16 On using AI for website content
22:46 How paid ads factor into SEO
26:03 How to create an effective SEO strategy
30:00 Importance of topical authority for small brands
33:20 Outcomes for brands that have focused on SEO
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Josh Piepmeier - Founder of Meriwether
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.
In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.
Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.
On this episode of DTC Pod, we cover:
1. Strategies for New Amazon Brands
2. How to Grow Traffic, CTR, and CVR on Amazon
3. Factors that Affect Sales and Conversion on Amazon
4. How to Optimize for Paid and Organic Search on Amazon
5. Tips for Optimizing Amazon Product Listings
6. Ways to Increase AOV and LTV on Amazon
Timestamps
00:00 Mina Elias’ background, how he started an Amazon agency
04:04 Three core pillars to scaling your brand on Amazon
05:39 Maximizing product visibility through strategic paid advertising
11:13 How to budget for Amazon spending
13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP
16:52 Growing your organic traffic on Amazon
19:33 Breaking in as a new brand; the importance of product differentiation
21:17 Seven factors that affect click-through rate (CTR) on Amazon
25:04 How price affects Amazon reviews and star ratings
27:33 Split testing discounts, coupons, and tracking profits
31:22 Best practices for optimizing Amazon product titles
32:21 Why choose Amazon FBA over FBM
33:34 How to earn the Amazon Best-Seller Badge
35:03 Factors that affect conversion rate on Amazon
36:45 Considering the buyer's perspective when creating an Amazon strategy
38:09 Optimizing videos on Amazon product listings
39:39 How to write effective Amazon bullet points
40:05 Amazon virtual bundles and how they affect conversion rate
42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content
45:19 Leveraging user-generated content (UGC) to boost Amazon sales
46:25 Amazon Posts and Amazon Storefront
47:47 Importance of reviews with images on Amazon and how to get them
50:01 Ways to increase average order value (AOV) on Amazon
51:13 Ways to increase lifetime value (LTV) on Amazon
53:03 Testing and optimizing Amazon product listings
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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DTCetc - all our favorite brands on the internet
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Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLC
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
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