Welcome to D3 Talks, the podcast where we unpack the fast-moving world of digital media and marketing. I’m Alex Radford, your host and co-founder of D3. This week, we’re diving deep into the complex and powerful world of Amazon Ads.
My guest is Kacie, a seasoned performance marketing strategist and former Amazonian. Together, we explore how Amazon evolved from a basic marketplace into the third-largest advertising platform in the world, generating $49 billion in ad revenue in 2023.
We discuss the fundamentals of the Amazon Ads ecosystem—from Sponsored Products to DSP, Attribution, and Amazon Marketing Cloud. We examine which metrics really matter, how brands can connect Amazon data to their broader media mix, and what it takes to build a strategy that delivers measurable growth.
Throughout the episode, we cover real-world examples, from NETGEAR to SmartyPants Vitamins, and share practical advice for agencies and marketers looking to sharpen their Amazon advertising performance.
Whether you're a strategist, a planner, or someone who simply wants to understand the machinery behind one of the world’s most powerful platforms, this episode offers insight, clarity, and actionable thinking.
Next week, we’re shifting our focus to Google Ads—taking a look at search, shopping, and performance max campaigns. What’s working, what’s broken, and what the future could look like. Make sure to tune in.
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D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
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This episode was hosted by Alex Radford.
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