What does it take to create a miles-long queue in the middle of Stockholm?

In this episode, Michaela Berglund meets DAAR founders Daria “Dasha” Garipova and Matias Ristiniemi to unpack the launch that stopped NK in its tracks and the strategy behind choosing Feminvest Ventures as their very first VC partner. A story about bold vision, perfect timing, and building a brand people line up for.

Warning! This episode is in Swedish.