What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the industry, and attempt the almighty 'Re-Sell Me a Pen' challenge!

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

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