Our conversation includes insights into:

1. Growing from one to three cafes.
2. The benefits of co-roasting
3. The Importance of systems and processes

The theme that runs through the interview is people - designing an experience for all the people who are touched by the business, whether it is the people from whom Dagger coffee source products, to the way people are recruited and supported who work in the business and also the customer experience. It is evident that everything is designed as a personal experience.

This was a lovely conversation with and , we hope you enjoy it.

A bit about Dagmar:

Dagmar Geerlings is the founder of Dagger coffee in Utrecht, Netherlands, which she started in 2017. 

She found her way into coffee during her undergraduate studies in User experience design. Then had a gap year in Melbourne, Australia where she worked at Seven Seeds, a highly regarded café and roasting business, before returning to the Netherlands to complete a Masters. Her masters in the multisensory experience of taste, exploring how sound impacts taste and her undergraduate studies have influenced her cafe business in multiple ways. 

Dagger coffee, has 3 sites and source and roast their own coffee which is also available via their webshop. 

Find out more:

https://www.instagram.com/daggercoffee/?hl=nl

https://www.facebook.com/Daggercoffee/

https://www.linkedin.com/in/dagmargeerlings/