Key Resources Mentioned in Today's Episode

• ReviveHealth Consumer Survey Report: Round 2
• No Surprise Billing Article
• Global Web Index Report

Key TakeAways

Leveraging Content Marketing

• It's critical to stay in touch with patients during COVID-19 to continue to build a brand preference.
• Two-thirds of Americans are searching online for updates on COVID-19
• 87% of Americans have increased their consumption of indoor media
• 46% of people are using Facebook as their #1 source for information
• Large brands have slowed down advertising allowing CPM's to drop to an all-time low. This is an excellent opportunity for health systems to think about how to get their message out.

Thinking beyond the average message

• Now that most consumers have the facts about COVID-19, people are looking to hospitals for information on health and wellness that's relevant to our current situation.
• It's important to consider what people are going through when creating this content.
• How do we keep consumers engaged that haven't personally been impacted by COVID-19?
  • Be empathetic
  • Leveraging healthcare workers that are not on the frontlines to offer wellness tips like the Health Esteem Instagram example.
  • Involve community influencers to join the movement