Key Resources Mentioned in Today's Episode

• Subscribe to the Daily Briefing Live Podcast
• Trump Set to Unveil Guidelines for Lifting Coronavirus Restrictions
• Register for the Rapid Recovery Show with Brandon Edwards on April 21

Key TakeAways

Healthcare Costs and Hospitals Role in Affordability

• During COVID-19, there's a reprieve in the narrative of pointing the finger between pharmaceutical companies, payor companies, and health systems.
  • But this surrounding narrative around cost will reemerge in the future.
• Hospitals and health systems can leverage the goodwill they're receiving by building relationships with employers and consumers now to continue to build the brand preference and reputation in the local market.

Rapid Recovery - By Generation

• Interaction with the health system by generation
  • Boomers and older Gen X
    • Will be the ones responsible for filling the surgical suites in the rebuild post COVID-19
  • Millennials and older Gen Z
  • Are considered the "drive-through" generation who think of their care more holistically and are driven by convenience
  • Key factors that influence these generations are cost, convenience, personalization, and technology.
  • COVID-19 has forced the adoption of new technologies and digital innovations to improve operational efficiency.

Rapid Recovery - By Brand

• The rapid recovery of patient retention, acquisition, and market sharers should sync with the post health system approach to branding. We need to keep brand-building campaigns alive.