Key Takeaways from Today's Episode:

Planning for Post COVID-19

• Today, managing the current crisis must be the top priority, but health systems will soon need to start focusing on rapid financial recovery to save institutions
• Phases for Marketing in 2020
  • Phase 1: COVID Crisis and how we're communicating with external and internal audiences on what we're doing to help everyone get through this crisis.
  • Phase 2: Initiating a Rapid Recovery plan around elective surgery
    • This will most likely begin in the summer, but will vary based on location
    • The primary challenge will be to make people feel comfortable to come back into a hospital for elective surgeries
    • Health systems who are the first movers here will have the opportunity to grab significant market share. Those who wait and aren't planning now will be too late and loose ground.
  • Phase 3: We will potentially see a resurgence of COVID come back in the fall and winter when the seasonal flu comes back around. We will need to be ready to address community concerns and how we're handling it as a local health system

Stimulus Package

• The package is critically important but is not a solution to the whole problem.
  • Hospitals are having to replace high margin surgical volume with low margin medicare payments, in addition to taking on much higher supply and operating costs
• Stimulus 1 & 2 would be helpful, but it's going to be up to the hospitals to shift from the COVID-19 response to post COVID rapid recovery quickly

Primary Marketing Challenge

• Are we planning for this phase two now?
• Are we tackling this early enough that when the time is right, we're the first to market?

Q&A:

Question: When is the right time to go out with new post COVID messages? How soon is too soon?

• The time to be thinking about rapid recovery is now. Starting to plan for a campaign now will allow systems to go live in June.
• Every market will differ with timing in when this phase two approach should begin, but we don't believe it will be before June.

About Daily Briefing Live:

Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.

Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.

To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.