Key TakeAways

Media Consumption Changes

• Recent surveys have shown that online gaming has increased 25%
• We are seeing a significant uptick in streaming, broadcasting, and reading
• TV consumption has gone up 39% across all generations, even Gen Z, who has been dubbed the “non-TV generation” 

Cable TV

• Cable has become a significant source for viewer consumption
  • CNN’s viewership is up by 275% based on minutes consumed
  • Sci-Fi content has seen a significant uptick in views
• 78% of consumers are trusting their local news compared to only 68% of consumers trusting national news

Streaming

• Amazon is up by 117% year-over-year and up 44% since February in viewership, followed by Netflix

Q&A

• Question: I would be interested to hear what low cost, quick turn around media tactics you can recommend for smaller, more local health systems?
• Answer: Your local stations will be the best place to buy digital space. Local news is proving to be faring better than broadcast news during this time.