Key Resources Mentioned in Today's Episode

• ReviveHealth Consumer Survey Report

Key Takeaways from Today's Episode:

• Cost
  • Hospitals and health systems prior to COVID-19 have been lumped into the cost villains associated with pharma and insurance companies. Post COVID-19, public perception will be more positive and will value the worth of healthcare institutions.
  • Before COVID-19, hospitals and health systems had to defend the costs of running their operations. Post COVID-19, the question has now changed to why aren’t we supporting them more?
• Changing cliche branding
  • COVID-19 has brought forward the critical role of hospitals and where they stand in regards to convenience healthcare such as CVS and Walgreens.
  • Before COVID-19 we were trying to differentiate hospitals from their competitors outside of the care they provide through their doctors and nurses. Now, showing the heroism of doctors and front-line still staff has the potential to be a major player in healthcare marketing in the next few months and years. It’s possible that people have the same sentiment for healthcare workers as they did after 9/11 for firemen and the police force.

Q&A:

Question: As health leaders are highly trusted...How well have the health system leaders done in stepping up to speak and lead in communities?  Do any names come to mind?  I've seen Tina Freese Decker from Spectrum Health in Michigan do this otherwise.....but none others.  Missed opportunity?

Answer: Yes, there has definitely been a missed opportunity in regards to branding, and getting us through this in general. There is a leadership vacuum associated with this crisis. People are really craving leadership and there should be at least one healthcare leader, if not more, in every market.