Key Resources Mentioned in Today's Episode:

• ReviveHealth Consumer Survey Report
• Pew Research Center Article
• Gallup Report Article
• UC Davis Newsroom
• Twitter Thread of UC Davis Pushing Back on Media

Key Takeaways from Today's Episode:

Advantages and disadvantages because of being an AMC hospital

• UC Davis Health has additional resources like research and developing COVID-19 lab testing as well as having campus staff like their Dean of School of Medicine, can commit to more press time given their not on the frontline of stopping this pandemic.
• Another proactive strategy they've put into place is taking two people from their media response team and have dedicated them to publishing positive stories happening in and outside of the pandemic.

Responsibilities of Being a Public Entity

• We have to know that all internal communications will be subject to the public records act request and will need to be buttoned up as if it were for an external update. By being extremely deliberate, we're still able to help control the narrative.
• We held a town hall with the four local health systems CEO's in Sacramento to show unity behind the health systems and that were here to help us all get through this. 
• The town hall idea came from our internal town halls that we were doing in that our leadership would have a weekly meeting that staff could go and ask questions. They had over 2,000 employees join the call.

Relationships between Hospital and the media due to COVID-19

• The COVID-19 crisis has allowed hospitals to be bolder about correcting the press if a story goes out without the whole story.
• Don't be afraid to push back on the media if stories go public without all of the critical facts from the health system.

Q&A:

Question: In this time, what is more important in distinguishing a health center from another? Should we be focusing on local medical coverage or consider elevating your brand on a national level?

Answer: It's an opportunity to define yourself in the market place and at the national level. An important question to ask is, what were you aiming for before the crisis? It doesn't make sense to strive for national recognition if that wasn't what your marketing and business goals were for the year.

About Daily Briefing Live:

Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.

Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.

To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.