Key Takeaways from Today's Episode:

• The yearly marketing plan is out the window. You need to shift and adjust.
• Keep it simple. We need to be timely, simple, useful and relevant.
• But this crisis will also shape our brands in profound ways, and potentially for years to come
• How are we responding and dealing with the crisis clinically?
• What messages are we sending, both controlled and uncontrolled?
• How are we rising to occasion, or not?
• But this crisis will also shape our brands in profound ways, and potentially for years to come
• This is accelerating change that many of us already wanted to make, but couldn’t allocate the time, money or resources due to other priorities or bandwidth.

Bonus Knowledge Share by Alan: I think of all the emails I am still getting from salespeople and vendors about whether I want to discuss customer acquisition or service line marketing strategies. Did I want to do that 3 weeks ago? Maybe. Now? No. All marketing and communications efforts have to reflect the current reality. If you’re basically using any of the same messages as you were before March 1, you’re probably wasting time and money. You might be damaging your brand, too.