Key Resources Mentioned in Today's Episode

• Turbine Labs
• Nurses Share Coronavirus Stories Anonymously in an Online Document
• Brandon Edwards, CEO of ReviveHealth's Blog Post

Key Takeaways from Today's Episode:

• Communicating internally about increasing flex time and the reduction of physician compensation is becoming a likely possibility, and getting ahead of these rumors is essential for your organization.
• In a specific example, email open rates for internal communication with physicians was about 70%, but when they looked at all staff, it was closer to 25% open rate. It's critical to find channels that will ensure the hospital staff sees this content.
• Create a place that allows physicians to ask questions to leadership and get answers.
• Being ready to respond to attacks from unions quickly will be very necessary.  Where possible, back up your messages with facts and data.
• Health systems need to be thinking about how their staff and move beyond thank yous. The front line staff inside a health system will have secondary trauma after this pandemic and will need our help during and after this crisis.
• Marketing and communication leaders need to put a lot of effort, thought, and resources into creating an ongoing campaign that is all about supporting their front line staff.
• If your health system has a magazine that you send out to your community, it's essential to update this content to make it relevant to the COVID-19 crisis. Which this can be a challenge given magazine timeframes, but a 4-page magazine that's relevant to the crisis is way more effective than continuing to push an outdated 16-page magazine that promotes your knee replacement surgery.