Key Resources Mentioned in Today's Episode

• ReviveHealth Consumer Survey Report on COVID-19
• Here is a quick look at what a few health systems are including on their web pages for giving opportunities
  • Spectrum Health
  • Piedmont Healthcare
  • Trinity of New England
  • MidMichigan Health
• Stop Non-Domestic Violence Ad Example
• Sam's Club Commercial

Key Takeaways from Today's Episode:

• After 9/11, we saw a dramatic increase in appreciation for first responders on the scene. It will be interesting to see how the coronavirus will affect our appreciation for health care works as well as the marketing created by health systems.
• The way you show up as a health system during COVID-19 will have a lasting impact on your brand perception and can even have the power to swing market share one way or the other.
• This pandemic is reminding all of us the fundamental reason why we have hospitals and health systems.
• Everything we knew coming into this crisis as far as hospital marketing goes, we need to reevaluate it when coming out of the crisis.

About Daily Briefing Live:

Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.

Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.

To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.