Resources Mentioned in Today's Episode

• CNN article: Florida and Georgia facing scrutiny for their COVID-19 data reporting
• Vox article: Georgia’s COVID-19 cases aren’t declining as quickly as initial data suggested they were
• Kateto survey: The State of the Nation: A 50-State COVID-19 Survey
• Primary Care Collaborative survey: Primary Care & COVID-19: Week 8 Survey
• Subscribe to our bi-weekly COVID-19 communication insight reports

Key Takeaways

COVID-19's Impact on Primary Care

• 70 percent of practices have reported a 50 percent drop in inpatient visits, and only half of those visits are reimbursable.  
• One-third of primary care clinicians believe COVID-19 is going to affect the independence of primary care practices across the country.
• According to Epic Health Resources, there has been an 86 to 95 percent decrease in cancer screening during this time.
• Many patients have put off care, which is going to increase acute care over time.

What Should Marketers Be Doing to Support Primary Care Clinics?

• Continue to push for patients to come in for annual exams.
• Make sure your hospital has a digital experience enabled.
• Increase self-screening and make sure they have easy access to virtual visits if they find something abnormal.