Key Resources Mentioned in Today's Episode

• Modern Healthcare Article: April was the worst month ever for hospital operating margins

Key TakeAways

Reflections from a CMO

• As marketers, we've aligned to take on the task at hand.
• We've assessed the best way to use our resources in a responsible way to make an impact.
• Providing clarity to our team has been crucial to our well-being during this crisis.  
• In past crises (Hurricane Katrina, for instance), we were able to pull help from other markets. Unfortunately, with COVID-19, we're all in the same place — unable to use our networks for resources as we have in the past.
• The ability to be proactive in our earned media has earned the confidence of our leadership and executives.
• We come at each challenge with a sense of responsibility.

The biggest takeaway from this time

• The ability to be clear in answering:
  • What is the task?  
  • What is the strategy?
  • Who are we trying to serve?
• Understanding that people don't have extra bandwidth at this time and providing them with grace and clarity.  

The biggest challenges in moving forward

• Eventually, we will return to what is familiar. As we get further away from this period, it's crucial to keep disciplined and to continue the impact we've created during this time.
• We will focus on these things:
  • Recognizing good work.
  • Talking about results.
  • Finding the "why" behind the strategy.
  • Creating the ability to move quickly.