Key Resources Mentioned in Today's Episode

• Nation’s hospitals losing about $50B a month fighting pandemic according to AHA: https://www.aha.org/news/headline/2020-05-05-report-nations-hospitals-losing-about-50b-month-fighting-pandemic
• Epic Health Research Network: https://ehrn.org/
• Expansion of Telehealth during COVID-19 Pandemic: https://ehrn.org/wp-content/uploads/Expansions-in-Telehealth-COVID-19.pdf

Key TakeAways

Virtual Care Adoption

• Virtual care has expanded by 300% since last year.
• According to the EHRN findings, 50% of healthcare visits are done through Telehealth.
• Virtual care has been forced upon providers and consumers.
• Looking ahead, you should be asking:
  • Over the next 1-2 weeks
    • What’s happening competitively? What is being offered?
    • Start with your brand strengths
  • Over the next 1-2 months
    • How does your virtual program match up to others?
  • Long term
    • Is your virtual program infrastructure set up so that it can withstand long term use of virtual health?
    • In order to be effective in the future, health systems need to optimize their organizational strategy. 

User Experience Mapping

• It will be critical to set expectations for consumers as they visit your website and come across these new platforms.
• Training doctors on how to practice online will be necessary to the system’s adoption of the platform and the patient experience.
• Healthcare marketers can set up key measures to see what drives the patient experience and, in turn, what gets them to return to a health system. 

What’s the difference between Telemedicine and Telehealth?

• Telemedicine is physician-to-physician and physician-to-patient.
• Telehealth is broader, with capabilities such as texting and remote health.