Key Resources Mentioned in Today's Episode

• Bain survey: The US Is Not Fully Prepared to Resume Elective Medical Care
• Alan Shoebridge article: The 80% Healthcare Economy
• Revive’s Latest Consumer Survey Report

Key TakeAways

Returning to Clinical Settings

• 56% of consumers have concerns over the cleanliness of hospitals and that they might contract Covid-19 from other patients.
• 76% of consumers surveyed are planning on altering how they seek care going forward.

Opportunities for Brands

• Health systems should be consistent in their messaging to consumers. It’s important to avoid self-promoting and focus on being empathetic.
• This is a once in a lifetime opportunity to reach consumers and retain their loyalty.
• It’s too early to market competitively. Health systems have gained an empathetic following that they should harness as long as possible.
• Any information about testing and how to receive it is still essential.
• Health systems need to continue to work as equals to make sure factual information gets to their communities efficiently.